Students: Chloe – question 1,4, and 6
Elva – question 3,5 and 7
Emily – question 2 and 8
Question 1. How do you account for the reluctance of competitors to imitate the successful efforts of another firm in their industry? Under what circumstances is imitation likely to be embraced?
There is much reluctance of competitors to imitate the successful efforts of another firm in their industry. And the only way to be successful by imitating is to beyond the original one. This idea can be proved by the example of McDonald’s and Wendy’s.
McDonald’s Corporation is the world’s largest chain of hamburger fast food …show more content…
Although the additional units increased market share in some markets, a number of franchisees complained that new units were cannibalizing sales from existing ones.
As McDonald’s unprecedented expansion continued, many franchisees were skeptical of headquarters’ claim that no one loses when the company opens more outlets in a given community since market share rises proportionately. It’s a general and simple theory that in a certain community, in a fixed time periods, the purchase power for a kind of product is limited. In term of McDonald’s, if three