Mcdonals Kotler's Changes Essay

Words: 4581
Pages: 19

McDonald’s Strive for a Healthier Image by Means of Organizational Change

Students: | I.D: | Merav Lezmy (Faber) | 302917042 | Yona Golran | 000799000 | Rotem Shayovitch | 302264635 |

Table of Contents Table of Contents 2 Introduction 3 1) Choosing the Organization 3 2) McDonald’s Area of Expertise 3 3) McDonald’s Customer’s 4 4) McDonald’s as a Company 4 McDonald’s Transformation 5 Kotter’s 8 Steps to Organizational Transformation within McDonald’s 6 1) Creating a Sense of Urgency 6 2) Forming a Powerful Guiding Coalition 7 3) Creating a Vision 8 4) Communicating the Vision 8 5) Empowering Others to Act on the Vision 9 6) Planning For and Creating Short-Term Wins 10 7) Consolidating Improvements
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The food served at this fast food chain is cost-friendly and affordable.
4) McDonald’s as a Company
The burger brand was founded in 1940 by Richard and Maurice McDonald’s in the state of California, USA, and gradually earned popularity within the population as Ray Kroc became their agent and expanded the franchise throughout the country. Today, the company’s headquarters can be found at Illinois, USA. The restaurant is operated either by franchisee, an affiliate or the corporation of McDonald’s itself. The corporation revenue’s come from the rent, royalties and fees paid by the franchises as well as sales within their company-operated restaurants. The corporation’s annual revenues are $27.5 billion, and profits of $5.5 billion.
McDonald’s has a multi-level functional organizational structure, which is headed by the CEO and the board of directors. The board is made up of 13 members, 11 of whom are directors. The CEO then leads a group of line managers who are in charge of different aspects of the company such as human resource and operation. The management characteristics include internally providing quality coaching, thought leadership, mentoring and relevant education workshops for their employees and leaders. One of the greatest missions for the corporation is to create an image in people’s minds and to introduce them to the fast food culture. The company functions and highlights fast delivery speed, customer care, cleanliness and affordability.