Essay on Media Buy

Submitted By thedartmouthwizard
Words: 580
Pages: 3

Ian Motha
MKT 331
3/7/2014

Music Firm Media Buying Through the decades teenage girls aged between 12-17 have been the biggest source of business for Popstars. From The Beatles, Leif Garret, Nsyc, Jonas Brothers to One Direction there is one clear fan base that most of the money comes from. The record label I’m working for wants to get some exposure for this believed to be new teen heartthrob. Magazines I believe would be best to advertise in would be Popstar, Seventeen and Girls Life. From just a glance at Popstars website you can tell it’s the right match, One recent covers are One Direction, Justin Beiber, Selena Gomez which is the category this new heartthrob is in. Popstar has a circulation of 196,000 people and a reach of 1,595,000 readers because for every magazine bought there are averagely 7.69 people that see it. The median age of the girl readers are 14.10 years old. 1,508,000 of the readers are girls, that’s 95%. Seventeen has a circulation of 1,957,000 with a reach of 3,563,000 people with every magazine sold averagely reaching 1.74 readers. The median age of the girl readers is 15.7 years. 3,407,000 of the readers are girls, which equates to 96%. Girls life has a circulation of 346,000 and a reach of 880,000 with 2.38 other girls reading it. The median age of the girl readers are 14.90 years old. 824,000 of the readers are girls making that 94% of the readership. The client ideally would like to run three full page ads in three consecutive issues of the magazine, the prices for three full page ads, four color and black and white. For a full page four color add in Popstar the price is $11,305 therefore three full page adds would cost $33,915. For a full page of black and white in Popstar the price would be $9,605 so three full pages would cost $28,815. A full page four color add in Seventeen costs $152,410 where three full page adds would be $457,230. For black and white adds in Seventeen the cost of a full page would be $105,175 so three full page adds would be $315,525. A full page four color add in Girls life is $28,763, three adds would cost $86,289. A full page in…