Restrictions are also placed on the foreign journalists that are allowed into the country under supervision, though many are not permitted to enter. All the information gathered by newspapers and magazines is disseminated by the main news agency, KCNA. No private press exists. The media effectively paints the country in a positive light, describing itself "paradise on earth". With this, it encourages the population to adopt the "socialist lifestyle" — on one occasion an intensive media campaign was launched against men with long hair, claiming it reduces intelligence.
Cult of personality 
The media have consistently upheld the personality cult of the Kim family since the country's formation. It frequently reported on the activities of late leader Kim Jong-Il, regularly reporting on his daily activities, frequently including "prayers" to founding leader Kim Il-Sung. Previously, media would refer to Kim Jong-Il as the "Dear Leader", though this was dropped in 2004. However, in January 1981, during the first few months of Kim Jong-Il's entry into politics, a survey revealed economic concerns in the media, rather than upholding the cult—60% to 70% of media coverage was focused on the economy in January that year, and between January and September, 54% of editorials in the Nodung Sinmun also referred to economic problems, with only 20% on politics, 10% on reunification and 4% on foreign affairs. All indications are that this has continued under the country's third and current leader, Kim Jong-un; soon after his father's death he was acclaimed as the "Great Successor."
Approximately 90% of airtime on international news broadcasts in North Korea is propaganda spent describing the publication of works by Kim Jong-il and showing various study groups in foreign countries, in an effort to allegedly mislead the North Korean public as to the outside world's perceptions of the country. When Kim Jong-il visited Russia in August 2001, official DPRK media reported Russians as being "awestruck" by the encounter, revering Kim Jong-il's ability to "stop the rain and make the sun come out".
Domestic and international coverage 
The media is used to promote contrasting domestic and international agendas. Kim Il-Sung was said to recognise its power to influence North Koreans and confuse the outside world. Often, news is released to the international community and withheld from the domestic North Korean population, and other news is released domestically but not internationally. The media closely follows any foreign country's (particularly South Korea, Israel, Japan and the United States) relevant policies towards the country; any actions deemed unfavourable to the DPRK, its leaders or political system are strongly condemned in the official media.
Though some international news coverage is given in DPRK media, much is ignored, is mentioned very briefly, or is announced several days after the event, as was the case with the Ryongchon disaster in 2004. Reports are also notoriously secretive. The media remained silent on domestic issues, by not reporting on economic reforms introduced by the government such as increasing wages and food prices, rarely mentioning Kim Jong-il until his first party position in 1980 and the launching of missiles. Restrictions on the dissemination of information do not only apply to the civilian population, but to North Korean officials