media kit Essay

Submitted By tobetemplar
Words: 2253
Pages: 10

MEDIA
KIT2014

MEDIA SALES
Marketing Director
Media Sales | General Market (U.S.)

TABLE OF CONTENTS
4

Media Sales

5-6

TV Programs

Creative Marketing Strategist
Media Sales | General Market (U.S.)

7

iTalkBB Solutions: Trueview Advertising

Chen Yang

8

Audience at A Glance

9

Viewership Projections

10

Audience Profile

11

Audience Advantage

12

Viewers’ Buying Habits

13

Audience Viewing Habits

14

Ad Metrics: Interactive Ad Campaign

Jacqueline Zhao jxzhao@italkbbmedia.com cyang@italkbbmedia.com

iTalkBB TV Media Sales Office iTalkBB Media Inc. www.italkbbmedia.com www.italkbb.com
7926 Jones Branch Drive, Suite 260
McLean, VA 22102
Phone: (888) 670-6626
Fax: 703-890-6096

MEASURABLE
ADVERTISING SOLUTIONS
REACHING CHINESE

Reporting System
15-16 Commercial Advertising Opportunities
17

iTalkBB Introduction

18

iTalkBB Quick Facts

MEDIA SALES iTalkBB Chinese TV is the set-top box that allows customers to access Chinese-language content, including 40+ live streaming channels and on-demand shows and movies through televisions. Officially entering the North American market in 2012, iTalkBB Chinese TV has already earned a viewership of over 677,000, which is projected to reach 851,122 by the end of 2014. iTalkBB Chinese TV is the largest and fastest-growing addressable Chinese language television in North America with a 60% market share. Its parent company, iTalk Global
Communications, has ten years of telecommunication experience. iTalkBB is one of the most well-known Chinese-brands in North
America; one out of six Chinese families is an active user of iTalkBB’s services. iTalkBB Media is responsible for the advertising management of iTalkBB Chinese TV. Through innovative, geo-targeted advertising platforms and automatically generated ad campaign report, iTalkBB Media provides strategic solutions for advertisers to reach the
Chinese demographics in North America. iTalkBB Media is headquartered in the Washington, DC metropolitan area, with Canadian and Chinese offices located in Toronto,
Vancouver, and Beijing. iTalkBB Media plans to open branch offices in New York City and Los Angeles, to help regional advertisers target local Chinese customers.

4

40+ live channels from China, Hong
Kong, and Taiwan with 72-hour DVR

TV PROGRAMS
STREAMING CHINESE-LANGUAGE CONTENT, BOTH LIVE & ON-DEMAND
MOVIES, TV SHOWS, & MORE THAN 40 LIVE TV CHANNELS
In 2012, after receiving permission from China’s SARFT (State Administration of Radio, Film and Television), iTalkBB Chinese TV partnered with CITVC (China International Television Corporation) and China Film Group Corporation to begin streaming Chinese television channels and movies outside of China, becoming the largest Chinese-language content provider in North America.
Through further partnership, iTalkBB Chinese TV also began streaming content from Hong Kong and Taiwan. iTalkBB Chinese TV now carries over 3.5 million hours of licensed content, surpassing that of any other Chinese TV platform in the North America.

5

TV PROGRAMS

LATEST CHINESE BLOCKBUSTERS & CLASSIC MOVIES

POPULAR SHOWS FROM CHINA,
HONG KONG & TAIWAN

HOTTEST CHINESE DRAMA SERIES
NEWS, FINANCE, SPORTS, LEISURE

6

iTALKBB SOLUTIONS: TRUEVIEW ADVERTISING
Largest Chinese TV Viewership

Over 677,000 as of Q1 2014; projected 972,000 by Q2 2015

iTalkBB has leveraged its VoIP phone

Average viewing time: 4.5 hours per day

consumer base to quickly gain the largest

Median household income: $110,078

Current market penetration 60%; projected 75% by Q4 2014

Geo-targeted Advertising

Target local, regional, or national viewers

Ads placed on iTalkBB Chinese TV can

Efficiently reach your intended audience

Fully Engaged Ad Views

No skipping – each ad is guaranteed to be played out in its entirety

iTalkBB shows ads where they…