By now, many Americans know that 90% of media is owned by 6 large, powerful corporations. These companies are as follow: GE, Newscorp, Disney, Viacom, Time Warner, and CBS. For this assignment, I chose two different shows on two different shows to get the full perspective of media. My first show was The Big Bang Theory, which airs on CBS and the second was Teen Wolf, which airs on MTV. I chose two shows on the complete opposite spectrum of TV. The Big Bang Theory is a hugely popular primetime sitcom. It averages around 10 million viewers in the ages 18-49 category. The show is about four geniuses and their across the hall neighbor Penny. The main characters Sheldon, Leonard, and Raj are physicists. Howard is the only one of the group who does not have a Ph.D., but he has masters in engineering. Penny is not a genius, but has social skills that the boys lack. I watched the show because the storyline seemed interesting and heard that it was very funny. The show was created by created by Chuck Lorre and Bill Prady. They are head writers for CBS. CBS owns a lot of other technology related assets. These assets include: CW, Showtime Networks, Smithsonian Network, CBS Sports Network, CBS Records, CBS Home Entertainment, CBS Films. I believe the show is marketed to have sales in technology. It would benefit CBS greatly. Technology is something people of all ages use, so I think the show is targeted for everyone, not a certain age group or gender. The show is rooted deep in technology. The 4 friends often parade around or talk about new technology on the show. And, in one episode where Penny finds a measure of success in commerce through her own little beauty accessory business, the 4 friends improve on her efforts by integrating technology into the idea. Eventually, Penny’s business online with an E-commerce site begins to get tons of orders. While the technology in this particular episode was all about the Internet, it does symbolize how people can actually compete in a cutthroat world with a good idea and a whole lot of technology. Through social media, you can connect to your prospective customers easily and cost-effectively. With mobile ads, you can market your products and build your brands by reaching people on their phones. With technology, there is literally no limit to what you can achieve. The message of this show seems to be different for many people. I believe the message is that people who watch the show are a lot smarter than they think. Due to the fact that the main characters are so highly educated, they often talk about advanced science subjects that the average person would not know. The super smart jokes and references in the show are ones that everyone can understand and laugh at. It shows people that you do not have to be a genius to understand people with strong vocabulary and intelligence levels. Another message in the show is that most people perceive academically intelligent people to be robotic and less human like. This show reinforces that they are also human and experience human like feelings. People associate students in graduate school and people who have jobs that require a lot of schooling to only be focused on work and nothing else. The fact that the show contains a lot of dating, it shows that they want a relationship just like every one else. Also, highly intelligent individuals are perceived to be uninteresting and dull. In the show, none of the geniuses are boring and they have an incredible sense of humor. They are actually some of the funniest people. One main character named Sheldon has a hyper-analytical perspective of what we consider social norms. It emphasizes that it’s ok to be weird and quirky in your own way. Sheldon embraces his strangeness and it makes people feel like they can also. An example of this is that Sheldon has a fear of driving and does not have a driver’s license. Many adults struggle also with this fear and the…
How much violence do you think there is on television?
Even Amount (Neutral)
When you are exposed to media violence (any act of violence in movies, television, video games, or music), do you tend to feel more aggressive afterwards?
Do you feel media violence (any act of violence in movies, television, video games, or music), plays a key role in the acts of violence executed by the youth today?
Stuart Hall We will begin this part of the course with talking about Stuart Hall. Stuart is a scholar within cultural studies is from Jamaica and educated in England. The cultural studies we talk about are actually media studies, just re-named. These studies circled a lot around hegemony, system where people in power stay in power, and how media re-enforces that. Hall claims that we all buy in to the consumer-capitalist-ideology and says that he wants to provide power to…
Santana, A. (2011) Online Readers Comments Represent New Opinion Pipeline. Newspaper Research Journal, 32 (3), 66 – 8. Retrieved from http://search.proquest.com.ezproxy.library.uq.edu.au/socscijournals/docview/906020768/1401FC2C51513C8E038/8?accountid=14723
This article attempts to uncover whether comment sections of online newspapers are actually used for any benefit to the journalists or whether they are in fact only highly…
In Sum Ho
Professor Krystle Klein
November 28, 2012
Media 1 Research Paper
Television Broadcasting—The Magic Bullet For Our Lives?
Television is considered by many people as one of the greatest inventions in the 20th century. It appeared at a time when entertainments are luxurious to working class families or residents living in the rural area. While what and when the first TV program broadcasted in history was remains a controversial topic, the magic of television was irresistible. It made entertainments…
Research Questions &
P R O F. J I M C O R N E R
MBM PROGRAMME 2015
What is research and why is it important?
Research Focus: What is a research question and what
makes a good research question?
Developing research proposals and doing lit searches
What is research?
What is research?
A process of systematic inquiry that
Asking a meaningful…
The Pepsi Refresh Project: Viral Marketing
The reasons Social Media Marketing has become exceedingly popular among business of all sizes. Marketing has always been a very important element of business. Successful companies have become a great sheer basis of effective marketing strategies. In the era of huge completions in the market you see many organizations and companies are going great length to advertise and publish their products to gain valuable customers and clients loyalties. And according…
Applying Social Media for Business Growth
PRINCIPLES OF MARKETING 325
March 6, 2013
Montana Tech of the University of Montana
Instructor: Dr. Traci O’Neill
Social Media is a form of keeping in contact with friends, family, employers, and employees. It is also for companies to promote their products to consumers who are also members of the sites the company posts their product on. This can become a viral form of advertising because each product…
Jane Murray, Rick Linden and Diana Kendall. (2011). "Mass Media." Sociology in Our Times. 5th Canadian Edition, Nelson Education.
This is a chapter from the book (available on WebCt). The chapter explains the changing role of Mass Media in a changing society and the ideologies it creates. It also focuses on the biased view of the Media, and how it changes the thinking perspectives of different social groups. The fact of it explaining the meaning of Mass Media in simple and precise…
Media Research Assignment
Year 12 English Communication
Today, we live in a society as humans who live with media almost every day in our lives. It would be appropriate to say that almost everywhere we go we face some form of media in our daily life. That could be advertisements, magazines, radios, music, Television network and even Internet that majority of the world’s population would be consuming every single day. I personally look into media as a form of entertainment…
differ from media effects research. Evaluate the strengths and weaknesses of uses and gratifications research.
In beginning to explain the complex nature of communications research we must explore the context of the media and the audiences who consume media. Uses and gratifications studies seek to answer the question ‘what do people do with media?’ as opposed to ‘what the media do to people’ approach of media effects research. We will seek to understand the hisotry of media research and the origins…