It is easy to notice how most of the denotative signs are also in use as connotative. Example of this can find above with the title and the picture of the cover, also with the headings. The colours used in the cover are denotative signs, but they connote style by lack of brightness, just the opposite magazine use soft purple colours that represent the royal theme of the edition, because the purple is recognised as very royal colour. The pink colour used in the title represents the ‘love’- that every single British citizen expects the Jubilee event with. The pink is the colour of the universal love. The bed of spring flowers represent the period when the magazine is due- May, which is still spring season. Other denotative signs as bar code, magazine`s date, edition and price are used to connote the magazine class and also to ensure the consumers that they buy up to date product.
All the techniques for magazine cover are observed, and can be noticed in the way that the model is situated. This connotes that Victoria pose in purpose just for this cover and this event, she looks directly into the lens, and her