Medical Illustration

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Illustration as a career choice covers many fields, and while one is inclined to believe that it is limited to a specific type of graphic design, it is in fact used to cover a wide range of technical and commercial uses, from Medical Illustration to that of editorial and commercial. In the following, I will discuss two types of Illustration, Advertising and Medical, and compare and contrast each of their many unique and distinct qualities.

Advertising Illustration is the creation of drawings and pictures that visually portray a certain idea, notion, or emotional response. These Illustrators create visual works for items such as commercial packaging, brochures, and other forms of visual advertisement. “An advertising illustrator must consult with clients, writers, editors, art directors and other’s involved in the creative process to establish the creative direction and context of the desires illustration” (Academic Invest, 2014). As such, an illustrator follows the same basic method for the creation of each piece, considering how typography and visual hierarchy affect the overall design and if the ideas are conveyed effectively throughout. …show more content…
In advertising, “communication is designed to convey a commercial, political, or ideological message”. (Illustration Art Solutions, 2014). Illustrations, as graphic images designed to clarify an idea, direct a viewer to understand a message, and create a specific and lasting impression. In this sense, Illustration art is synonymous with advertising, as it is used to “enhance the message it accompanies, and persuades the viewer to read the text” (Illustration Art Solutions, 2014). Thus, Advertising text uses illustration to illicit an emotional response from the

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