Medical Supplement Simulation

Words: 300

Pages: 2

This week at my internship, I worked on our Medical Supplement Purchasers survey, something very similar to the Consumer Affairs project. Transamerica consumers fill out a questionnaire which allows us to see how their experience was with their Medical Supplement. The objectives of this assignment was to understand the process buyers go through when purchasing a Medical Supplement product, understand why they purchased the Medical Supplement in general, investigate why they chose Transamerica over other competitors, gauge the importance of different value-added services and identify important factors that influence purchase decisions. My team and I conducted a survey with our survey tool, Qualtrics, to ask questions such as: What prompted you

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