Market Share is an important aspect of overall Global Methanol Leadership. For Methanex to maintain its market share, by 2014 it would need to increase its sales. Since methanol demand is growing the fastest in China it would be a good opportunity to increase market share there. Investments in joint ventures and partnerships would be a cheap way to build a footprint in China without constructing a methanol site. A portfolio of several similar sized joint ventures as the joint venture with XinAo Group can potentially cost less than a full-scale methanol plant. This will create a significant footprint in the most important market. It can also generate an effective voice at the table of decision makers and elevate Methanex’s position and role
