Methodology Of Research Methodology

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Research methodology process involves a number of activities to be performed. These are arranged in accurate sequence of timing for implementing research. All the activities are performed to complete the whole research work. Research methodology includes following steps:
1. Type of Research
The title for the research study is a sales promotion strategy and the nature of the title includes both theoretical and descriptive study. So to conduct the research work the descriptive research is suitable. Data required for study has been collected from websites, dealers, customers and salesmen of different FMCG companies. The requirement of research study has been met by descriptive research.
2. Sources of Data
For the purpose of
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The primary data involved the behavior and response of employees, dealers and customers. The secondary data throw the light on the sales of the FMCG company product wise. Considering the advantages and disadvantages of both the sources of data, they are used in side by side to meet the requirements of the study.

3. Instruments for data collection
For the purpose of collection of data; Questionnaire, Telephone, mobile phone and facsimile Mail, Interview etc. has been used. They are used for collecting data from respondents. The data are collected from respondents from different places and different walk of life. So according to suitability of instruments for collecting data, these data are used.
4. Research Methods
For collection of primary data for this research work survey and observation methods are used. Experimental method is not found to be suitable for this study as the topic is a theoretical base.
Between the so many people, one hundred (100) questionnaires were collected as responses from people of all walks of
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The results in figure shows that 46% of the respondents are aged between 20 - 30 years. 29% and 18% of the respondents are aged between 30-40 years and 30 – 20 years respectively. The results from the inquiry further showed that 7% of the respondents are from 40 and above 50 respectively. From the data on the ages of the respondents, it can be concluded that, majority of the people who answered he questionnaire are aged between 20 - 30 years.

3. Are you a brand loyal customer?

S. No. Topic Percentage (%)
1. Yes 70
2 No 30

Interpretation: It is clearly shown from the data that and loyal as 70% of the respondents says yes they are brand loyal.

4. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you.
S. No. Topic Percentage (%)
1. Brand Name 36
2. Packaging 8
3. Price 27
4. Cleanliness 12
5. East availability 17

Interpretation: The pie chart shows that many people influence by brand name i.e., 42%, followed by price 21%, then by easy availability and cleanliness that is 17% and 12% respectively and less people are influenced by packaging 8%. 5. What attract you to buy a particular brand(s)?
S. No. Topic Percentage (%)
1. Advertising 43
2. Shop display 16
3. Word of mouth 28
4. Family/ friends/ relatives 6
5. Attractive packaging