Submitted in partial fulfillment of the requirements for
MGMT 4P90
Strategic Management
Goodman School of Business
Professor Wesley Helms
MGMT 4P90
Section 1?
Wednesday, November 27, 2013
Submitted by Group 1:
Jenna Glazier
Michelle LeBlanc
Cathy Ye
Michael Cosentino
Marina Stoican
Johnny Nguyen
Mikael Astejada
TABLE OF CONTENTS
DESCRIPTION
Pg.
INTRODUCATION
INTERNAL ASSESSMENT – EVALUATION OF RESOURCES
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
TREND ANAYLSIS
STRATEGY – OUTSIDE PERSPECTIVE
OPTION SELCTION – ATTRIBUTES
Unemployment
Uninsurance
Number of Physicians
60 years and older physicians
New Graduates
Chronic Diseases
FUTURE CONSIDERATIONS
CONCLUSION
APPENDIX
REFERENCES
INTRODUCTION
By: Jenna Glazier
Saluswell is a healthcare technology company that provides an online network for registered dietitians to offer lifestyle care and health education to patients. Saluswell was founded by Mick Majid, BSc. Mick has more than 30 years of experience in healthcare, pharmaceutics and business. His team consists of Arthur E. Orlick, M.D., FACC, Dr. Salman Iqbal, PhD and Carol Donovan, Registered Dietitian. Saluswell’s mission is, “to transform health promotion, disease prevention and management care by providing easy access and superior care by eliminating barriers to healthcare delivery such as wait times, distance and travel” (Saluswell, 2013). Saluswell recognized a need for easier access to registered dietitians to treat unhealthy lifestyle. Unhealthy lifestyle is a risk factor for many chronic diseases that currently account for 70% of deaths in the United States. Saluswell works with physicians allowing them to refer patients to dietitians online or patients can make appointments directly with the dietitians to receive online counselling. Saluswell is based in Buffalo, NY and plans to launch initially in Western New York in November 2013 followed by the rest of New York State, California, Illinois, Pennsylvania, Florida and Texas with a goal of achieving market penetration of 3% of registered dietitians within five years.
We have conducted internal and external assessments for Saluswell including an analysis of its strengths, weaknesses, opportunities, threats and trends. We have provided a strategic plan and future recommendations for Saluswell.
INTERNAL ASSESSMENT – EMPLOYEE EVALUATION
By: Johnny Nguyen
To assess Saluswell it is important to analyze the components of Saluswell’s business system and organizational system. The following information summarizes Saluswell’s business and organizational systems.
Business system level:
Resource Base:
Tangible resources:
Cash and Equity: Perhaps the most important tangible resource in business is cash. Mick Majid has been successful in business and in the health care industry. With his profitable exit from previous ventures he has the monetary capital to start up a new venture. Saluswell has already engineered the online platform and has multiple patients protecting their intellectual property. While Majid is currently searching for investors, everything that has been created in the company can drive a strong valuation when Sauswell pitches investors about their proposed opportunity.
Intangible resources:
Human capital
Founder Mick Majid
Education: BSc Clinical Microbiology
Career:
Hospital 12 Years
Parmaceutical 18 years
Business 15 Years
Created two start-up businesses
Mick Majid is a well-accomplished businessman who has extensive experience within the healthcare field as a senior management. Already having started up two businesses in the past and boosting a successful exit strategy; Majid is a perfect fit to start-up an online dietitian platform.
There are a few factors to consider: Majid does not possess the expertise at a technological level nor at a legal level required
