The mission statement is at the core of any organization. The mission is the organization’s purpose, the reason for its existence. A well-conceived mission statement defines the fundamental, unique purpose that sets an organization apart from others of its type and identifies the scope of its operations.
The mission statement should put clearly into words not only what the organization is now, but what management wants it to become -- the strategic vision of the organization’s future. It should promote a sense of shared expectations and communicate a public image to stakeholder groups in the communities the organization serves. It should reveal who the organization is and what the organization does.
The following page titled “Mission Writing Exercise” allows you to organize your thoughts and words in crafting a mission statement for your client. Please think about who and what the organization is and what you want it to be in the future and draft in your own words a mission statement for your client.
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Mission Writing Exercises
A. Describe in your own words what your unit in the organization as well as the organization itself does or should do. Use single words or phrases.
Bloomberg
Multi-media business information company relevant and actionable news and data
Mission critical information fully informed decisions.
The Bloomberg BusinessWeek B-School Connection Program:
Build readership / circulation of BBW among students & faculty within the college market.
Profitable circulation source.
Strategically important source.
Building partnerships
Positive experience
Valuable learning tool and source
B. List several one word attributes which you would like your stakeholders to use when they talk about your unit and the organization. Define each attribute in your own words.
Credible –Bloomberg Businessweek provides factual information, not just credible in and of itself but knowing it makes the reader credible in their own right.
Relevant –Bloomberg Businessweek provides information that is not trivial, it is a window into business as it is in practice. The content is relevant to those studying and practicing business.
Insightful – Reading BBW allows you to know and understand things you didn’t know you didn’t know.
Engaging – BBW is interesting and entertaining to read, shows that reading business news is not boring mundane. It provides information that is worth sharing and discussing with colleagues. It is a common text that encourages students to engage each other as well as their instructors.
Enriching – Reading BBW will enhance students’ curiosity, their learning experience, and business course curriculum. If you are a business student and reading BBW is not interesting to you perhaps you should be thinking about another major.
Dynamic – Business and the economy is constantly changing and is doing so at an increasingly faster rate. BBW is a weekly dynamic textbook for almost any business course at every level.
By reading it students are reading what the business world is reading.
C. Use the words from A and B to write one sentence about the organization. You don’t need to use all the words, but use as many as you can.
The BBW B-School Connection provides Business Schools with a credible and relevant resource that is designed to encourage student engagement and provides insights that enriches any business curriculum and makes for a weekly dynamic textbook.
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S.W.O.T. Analysis
A S.W.O.T. analysis is an in-depth assessment of an organization’s internal situation (Strengths and Weaknesses), as well
