ABC Daycare, Inc
March 2, 2014
Business Plan Copy Number 1
100 Community Drive
Table of Contents
Executive Summary I Vision & Mission Statement II.
Company Overview III.
Industry Profile and Overview IV.
Business Strategy V.
Company Products and Services VI.
Marketing Strategy VII.
Location and Layout VIII.
Competitor Analysis IX.
Description of Management X.
Plan of Operation XI.
Finanical Forecast XII.
Loan or Investment Proposal XIII.
I. Executive Summary
The ABC Daycare Inc. is a full service child care/development facility that cares for toddlers from age 6 weeks to five years of age. The ABC Daycare will concentrate on learning by offering activities that are designed to improve balance and reinforce good social skills. Through specialized training of the staff and innovative learning systems, The ABC Daycare Inc. will be cutting edge in terms of child development. By proving a low teacher student ratio and state of the art technology program, this will ensure top shelf service for all children of ABC Daycare.
The daycare will be run by its owner, Jennifer Lane, who has over 7 years of child care experience along with extensive experience with budgeting, and strategic planning. ABC Daycare will also consist of the facility director (Glenda Davis) and administrative assistant (Kelly Smith), who will also be responsible for the daily operations by managing all teachers and oversight of the curriculum.
II. Vision and Mission Statement
“To provide students with the opportunity to learn and prepare for success in this global economy”
The mission of the ABC Daycare is to provide the parents of Gwinnett County with top level child care. ABC Daycare intends to create an educational environment suitable for academic achievement that will exceed the expectations of our customers
IV. Industry Profile and Overview
Industry background and overview
Child care centers play a vital role in the lives of millions of working parents and guardians. Some offer all-day care for infants and toddlers, others offer part-time care for infants, toddlers and school-aged children.
The child care industry is huge and diverse, with well over 100,000 individual centers operating nationwide, including both for-profit and not-for-profit centers. An estimated 60% of children in the United States are enrolled in some form of center-based early childhood education or care.
The economic recovery will greatly benefit this industry. As parents and guardians, particularly females, rejoin the workforce, demand for day care services will grow. Additionally, the expected increase in disposable incomes will allow families to spend more on child care, including high-value services like early education programs. One key area of growth for the industry is employer-sponsored child care services, which will become increasingly important as companies ramp up their efforts to attract and retain staff.
From 2007 to 2012, the number of day care facilities increased at an average annual rate of 2.1%, reaching 832,782 operators. Beyond 2012, the industry will likely continue to prosper. As the employment picture brightens toward the end of the five-year period, more parents will demand child care. Demand growth for the industry will be particularly evident among women who return to the workforce
Barrier to entry and exit
The Day Care industry has a low level of concentration and is largely composed of non-employing industry operators. As a result, there are no major players in this industry. Over the past five years, the number of companies offering day care has continued to grow, supported by continuing demand for child care services and low barriers to entry.
Key success factors in the industry
Create an environment in which it is possible to