MGT330 Week 1 Dis 2 Essay

Submitted By BigDiva73
Words: 402
Pages: 2

In 1950, Bill Rosenberg opened the first Dunkin Donuts shop in Quincy, Massachusetts. Dunkin Donuts licensed the first of many franchises in 1955. Dunkin Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. The distinctive competence of Dunkin Donuts is that it is leading in sales as far as the brand of coffee it sells, and it has companies overseas and around the globe. The core competence of Dunkin Donuts is that it aims to keep their customers coming back by maintaining a variety of favorite flavors of coffee and baked goods. (wikipedia) (Donuts)

Dunkin Donuts vision is to be recognized as a company that responsibly serves their guests, franchisees, employees, communities, business partners, and the interests of our planet. With this vision in mind, planning can be shaped into what works well and pleases the people. One external factor that may influence the business is that the brand, in partnership with the NAACP, continues work towards increasing diversity in the franchising industry.

Strengths: For the full-year 2013, the company had franchisee-reported sales of approximately $9.3 billion. Dunkin Donuts announces plans for seven new restaurants in Phoenix, Arizona.

Weaknesses: Dunkin Donuts is in constant competition with Starbucks and other brand name franchises trying to beat each other out for who has the best cup of coffee.

Opportunities: At Dunkin Brands, you can work with others who share your drive for strategic thinking, teamwork, mutual respect and results. Dunkin Donuts promotes from…