Microsoft Marketing Microsoft Corporation ahs many different hardware and software products that it offers to the public and as such has to be able to design a wide variety of marketing campaigns. The products offered by Microsoft range from the well-known Microsoft Office to the lesser known and recently sold, Atlas, ad-measuring service. The challenge that is presented to the company in trying to market the wide product variety is how to properly present a unified brand image while still marketing the unique products that it has to offer. Based on the market share and profit that Microsoft has acquired over the years you would think that they have done a very good job of marketing their products. This has not always been the case and in recent advertising campaigns reviews of their marketing have been very negative. The company as a whole is strong but I feel as though the marketing department has a few lessons to learn in order to help the company continue to acquire market share and sales. The marketing division at Microsoft has long been known for having a very centralized feel and while this is good for trying to develop a brand image it can have the downside of holding some products back. The company has recently made the decision to switch focuses to a more product group focused and driven form of marketing. Microsoft Corporation is home to the well-known Xbox brand, Microsoft Office, and Windows operating system amongst a plethora of other technological innovations. In recent years though the most well marketed product is seen to be the Xbox brand though this may be because the they feel that the others are so well established that they do not need to be presented as much. Several critics have claimed that the marketing campaigns outside of the Xbox products have been bland and lacking creativity though several have also pointed out that there are many marketing lessons that can be learned from Microsoft. Some of Microsoft’s most recent marketing strategies have been creative while others have been focused on aggressively attacking their competitors. The advertisements for the recently released Microsoft tablet have been creative and energetic in showing the versatility of the product. These ads have been largely focused on use of the products in the ads rather than through spoken words praising the product itself. The earlier ads for the new windows 8 operating system had a similar theme and marketed how the product could be streamlined and customized to the individual user. Their strategy to acquire market share in the email client industry from competitor Google though, was focused more on attacking Google’s user privacy. This marketing plan dubbed as Scroogle attacked Google by stating that they monitored all of the users activities
The 5 Ps of Marketing:
PRODUCT: Microsoft announces details of next release for Xbox One. Sony announces details of next release for PlayStation 4. Both new product descriptions had some unique features and benefits. [Xbox will seem to appeal to a more broad audience with more entertainment options; PS4 will seem to be more powerful and more gamer-centric but will also include movie, music and video services that can stream across its platforms. Both console products are similar looking with Sony…
Microsoft Corporation /ˈmaɪkrɵˌsɒft/ or /-ˌsɔːft/ is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series…
Microsoft and Samsung
Microsoft and Samsung
Marketing strategies are ways in which an organisation positions itself in the market where it operates and towards its competitors in the same industry (Ranchhod & Gurau, 2007). The aim of marketing strategies is to give the company a competitive edge over their competitors. Marketing strategies should be developed and implemented in order to utilise the organisation’s strengths. This is…
American Intercontinental University
Marketing has been around for many years but it wasn’t unit the mid-1950s when business began to focus on the consumer orientation which started to play a major role in society. The marketing mix is largely growing every day. The marketing mix involves executing the concepts of product, price, place (distribution), promotion which help create exchange that satisfies both individual and business. Marketing managers can control in order…
Marketing Plan: Phase I
An Overview of the Organization
The Microsoft Corporation started on April 4, 1975, by Bill Gates and Paul Allen in Albuquerque, NM. Microsoft has been in business for more than twenty years. Its current best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Microsoft has focused on making computers easier to use for individuals or families. Microsoft develops, manufactures, licenses, and supports…
BADM 508 LEADERSHIP
1. Why do you think Microsoft decided to change its organizational structure?
For the first question, I feel like that Microsoft’s reorg is definitely for including handset
business into its current company, in other words, to solve future coordination problems.
Since the Microsoft-Nokia deal was just accomplished in last few weeks, the problems that
Microsoft have to face is not just combining WP OS with this great handset division but also…
demanding that Microsoft interact with other providers. This is also beneficial for Microsoft since their Research and Development expenses can be fully utilized. IP ventures aimed to smooth relations with entrepreneurs and venture capitalists, increase researcher morale, and keep abreast of developments in the broader technology field. This is done by offering technology to the venture capital community in exchange for equity. IP ventures will have an observer seat on the board. Microsoft supplies public…
advancement and cost were two major driver for the competition among the players. Sony and Microsoft started competing hard and gaining market share. Both companies brought their expertise from other industries i.e higher graphics, DVD player, CD player etc.
b) New Entrants – Entrance to industry was difficult because of high R&D and manufacturing expenses. Benefit Nintendo had disappeared with Microsoft bringing its expertise from computer gaming system. It has major advantage on hardware and…
dates accordingly with the US coming first, followed by Japan, then Europe and Australia. All four are major markets for video game producers and a lot of money is spent in creating different marketing campaigns to appeal to the unique needs and want of each different market. In Australia for example Microsoft luanched an extensive advertising campaign covering all communication channels such as television commercials, outdor advertising, print media, sponsorships and product-related Web sites. Prior…