Microsoft Marketing Microsoft Corporation ahs many different hardware and software products that it offers to the public and as such has to be able to design a wide variety of marketing campaigns. The products offered by Microsoft range from the well-known Microsoft Office to the lesser known and recently sold, Atlas, ad-measuring service. The challenge that is presented to the company in trying to market the wide product variety is how to properly present a unified brand image while still marketing the unique products that it has to offer. Based on the market share and profit that Microsoft has acquired over the years you would think that they have done a very good job of marketing their products. This has not always been the case and in recent advertising campaigns reviews of their marketing have been very negative. The company as a whole is strong but I feel as though the marketing department has a few lessons to learn in order to help the company continue to acquire market share and sales. The marketing division at Microsoft has long been known for having a very centralized feel and while this is good for trying to develop a brand image it can have the downside of holding some products back. The company has recently made the decision to switch focuses to a more product group focused and driven form of marketing. Microsoft Corporation is home to the well-known Xbox brand, Microsoft Office, and Windows operating system amongst a plethora of other technological innovations. In recent years though the most well marketed product is seen to be the Xbox brand though this may be because the they feel that the others are so well established that they do not need to be presented as much. Several critics have claimed that the marketing campaigns outside of the Xbox products have been bland and lacking creativity though several have also pointed out that there are many marketing lessons that can be learned from Microsoft. Some of Microsoft’s most recent marketing strategies have been creative while others have been focused on aggressively attacking their competitors. The advertisements for the recently released Microsoft tablet have been creative and energetic in showing the versatility of the product. These ads have been largely focused on use of the products in the ads rather than through spoken words praising the product itself. The earlier ads for the new windows 8 operating system had a similar theme and marketed how the product could be streamlined and customized to the individual user. Their strategy to acquire market share in the email client industry from competitor Google though, was focused more on attacking Google’s user privacy. This marketing plan dubbed as Scroogle attacked Google by stating that they monitored all of the users activities…
Introduction: Kristena Louie, program manager at Microsoft office is confronted by an extraordinary challenge. As per the Microsoft Business Division Product planning group’s latest report, Microsoft’s competitors mainly Facebook and Google are making giant strides in the area of technology surrounding students. Kristena’s task is to try and devise a plan to not only counter the competitors by reestablishing Microsoft as a brand and make it more relatable as a product to its target…
Microsoft began in 1975, it was founded by Bill Gates and Paul Allen in Albuquerque, New Mexico. Its current best-selling products are the Windows Operating System and the Microsoft Office suite of productivity software for business and home. In order to understand the success of the company one must look at thier defining history. The idea that would spawn Microsoft came from the January 1, 1975 issue of Popular Electronics that demonstrated the Altair 8800. The two founders…
BADM 508 LEADERSHIP
1. Why do you think Microsoft decided to change its organizational structure?
For the first question, I feel like that Microsoft’s reorg is definitely for including handset
business into its current company, in other words, to solve future coordination problems.
Since the Microsoft-Nokia deal was just accomplished in last few weeks, the problems that
Microsoft have to face is not just combining WP OS with this great handset division but also…
during a given period. Exhibit X illustrates the net income, revenue, and expenses for Apple and MICROSOFT, during 2008 to 2010.
Apple | 2010 | 2009 | 2008 |
Revenue (in millions) | 65,225 | 42,905 | 37,491 |
Growth Rate | 52.02% | 14.44% | 52.54% |
Apple’s reported figure and growth signifies a positive performance trend for the company, especially when we compare these figures with MICROSOFT. Net sales of iPhone and related products accounted for 39 percent of Apple’s total net sales…
Microsoft Corporation /ˈmaɪkrɵˌsɒft/ or /-ˌsɔːft/ is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series…
demanding that Microsoft interact with other providers. This is also beneficial for Microsoft since their Research and Development expenses can be fully utilized. IP ventures aimed to smooth relations with entrepreneurs and venture capitalists, increase researcher morale, and keep abreast of developments in the broader technology field. This is done by offering technology to the venture capital community in exchange for equity. IP ventures will have an observer seat on the board. Microsoft supplies public…
fulfillment of the Associates of Science
Degree in the HVAC Program at Southern Technical College
February 28, 2012
I. Thesis Statement
III. Early Life
By learning about Bill Gates early life and the background of Bill Gates, one will understand the fame and accomplishments of one of the richest men in the United States.
Bill Gates came from a family of entrepreneurship…
The 5 Ps of Marketing:
PRODUCT: Microsoft announces details of next release for Xbox One. Sony announces details of next release for PlayStation 4. Both new product descriptions had some unique features and benefits. [Xbox will seem to appeal to a more broad audience with more entertainment options; PS4 will seem to be more powerful and more gamer-centric but will also include movie, music and video services that can stream across its platforms. Both console products are similar looking with Sony…
Microsoft (MS) is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. In the mid 1990’s, Microsoft held the monopoly in the production of Operating Systems (OS) for personal computers (PC). When their monopoly was threatened by Netscape, MS began bundling the Internet Explorer (IE) web browser with Windows, using cross-promotional deals with internet…
HUMAN RESOURCE MANAGEMENT
MICROSOFT: COMPETING ON TALENT
Microsoft: Competing on Talent
Microsoft has had a long standing practice of aggressively pursuing and hiring the brightest engineers in the software field. Yet by 1999 Microsoft had matured and many of its talent employees were leaving the company as documented in a Wall Street Journal article “As Microsoft Matures, Some Top Talent Chooses to Go Off Line”. The article reported…