MIS Project Essay

Marshall University
Microsoft Dynamics AX
MIS678

Mohammad Balobiad
Wael Alharby
Parisa Nazarijam
Rayan Alhamo
Yan Zhang
Duong Nguyen

Table of Contents:

Page
I. Executive summary……………………………………………………2
II. Introduction…………………………………………………………...3
III. Microsoft Dynamics AX in Manufacturing…………………..……….4
IV. Microsoft Dynamics AX in Financial Services …...……..……………5
V. Microsoft Dynamics AX in Retail……...……………………………...6
VI. Microsoft Dynamics AX in Customer Services……...………………...9
VII. Microsoft Dynamics AX in Sales………………………………………
VIII. Microsoft Dynamics AX in Marketing…………………………………
IX. Conclusion ……………………………………………………………
X. References…………………………………………………………….12

Executive summary
This research paper provides a brief introduction on Microsoft Dynamics AX. The use of Dynamics AX in six different industries, including customer services, marketing, retail, financial services, manufacturing and sales, is discussed in depth. The last part of this paper delves into advantages and disadvantages of the software are also mentioned, together with examples of companies in different fields that have implemented the software.

Introduction Microsoft Dynamics AX is a business solution that supports both operational and administrative processes of organizations; this single solution comes with localizations for 36 countries. With a specialized focus on manufacturing, retail, service industries, and public sector, Microsoft Dynamics AX includes capabilities such as financial management, human capital management, manufacturing, supply chain management, sales and marketing, project management and accounting, retail and Business intelligence and reporting.

Financial Services Financial services are one of the most competitive sectors in the now a day. They have to differentiate them self from each other. Most Financial services try to use price, product, and distribution models to be different but is these can be limited in such sector. One of the best way to compete in the market is to find the best way to attract and retain customer by delivering the best customer experience. Using Microsoft Dynamic by specialized financial services such as, banking, wealth management or insurance will lead them to create a meaningful and strong relationship with their customers. Also, it can improve profitability and operational efficiency.
Create a customer- centric organization by using templates and solutions created for financial services industry with rich ecosystem of their partners which can:
• 360-degree view of customer information which identify high value clients to increase share of wallet by creating target offers.
• Improve customer loyalty and trust by creating personal client services through many channels.
• Faster way to increase operational efficiencies by using automated tasks processing.
• Reduce total cost by extending the value of IT investment.
• Benefit from the multi-billion dollar investment Microsoft has made in the cloud, a leading security infrastructure, and a 99.9-percent uptime service-level agreement (SLA) with Microsoft Dynamics CRM Online.
Capital markets can become a trusted advisory to their clients. At the same time, Microsoft Dynamic help to increase managed assets and reduce administrative overhead:
• Providing you with tools and real-time customer information that allow you to deliver tailored advice and accurate service.
• Help improve the efficiency of your people with embedded desktop productivity features and a native Microsoft Outlook experience right within Microsoft Dynamics CRM.
• Maximize client profitability by delivering targeted offers to each customer/household based on their unique profile.
• Track sales activities and identify your most valuable customers with powerful analytics and real-time dashboards.
• Increase your operational efficiency by automating key tasks.
Using Microsoft Dynamic CRM also can improve banks

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