Mobile Devices: Small Business Development Starting a small business is a struggle in today’s world due to high failure rates. By starting a small business, the owner must realize changes in social trends to stay competitive. In the past decade, the use of mobile devices by consumers such as smartphones, tablets and PCs has been rapidly increasing. A recent survey conducted by Summit Media Group to subscribers discovered that “46% of them own a tablet and 78% planned to own one by May”. The increase of mobile-device users have prompted marketers to adapt with the changing field of advertisement. The new technology has created many different forms of ad campaigns which provide small businesses with a valuable opportunity to gain attention and overall visibility through use of mobile marketing. “More than one million small businesses form each year, and 40% of them fail within the first year, according to Lisa Renner, vice president of marketing for Mazuma Credit Union, Kansas City, MO. And 80% of small businesses that survive the first five years fail in the following five years.”(Why small businesses fail. (2005). Credit Union Magazine,). From a small business owner’s standpoint, the statistics suggest an unknown future in the way the business will do in terms of success. A U.S. study informs that “of the 26.8 million businesses in the United States today, 99.6 percent have fewer than 500 employees and are thus classified as small.”(Awe, S. C. (2010). Start-up success. Library Journal, 135(8), 34-34.) There are many small businesses and distinguishing a company’s brand is a huge challenge facing small business owners. Renner also points out several mistakes made by those who fail which are: neglecting customer needs, using ineffective marketing and not allocating sufficient money to advertising costs.(2005 Credit Union Magazine) The implementation of mobile marketing has seen great success in recent years. “According to the U.S. Mobile Movement Study conducted by Google in April, 42 percent of people who see a mobile ad click on it, and 55 percent visit the advertiser’s site. More important, nearly half of those who click on the ad make a purchase.”(Going mobile: small-business strategy for on-the-go marketing." Success Dec. 2011). Putting mobile marketing to work for a small business, based off this statistic, can have a huge impact on just how many people see the small business brand. “More than 5 billion mobile subscribers--about 77 percent of the world's population -- use their mobile devices to go online. [Source: The International Telecommunication Union].” (Success Dec.2011). Not only do more than half the population use smartphones to go online, but “41% of smartphone owners purchase goods and services from their phones.”(Success Dec. 2011). The statistics shown above illustrate an opportunity for small
To study the marketing strategy and gain an insight on Samsung Mobile India
The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's…
Samsung marketing strategy in china
Nowadays, China’s communication industry is developing rapidly, and China has become the biggest mobile phone market all over the world. There are many international renowned mobile phone manufactures and local producers in this market and these companies are competing fiercely in China’s mobile phone industry. It is known that, in 1999, when the domestic mobile phone brands entered the mobile phone market, few people had expected that the domestic mobile phone…
MKT306 Marketing Strategy
Module leader: Steve Storey
Tutor: Mrs Karen Wharton
Student name: Shuyin Jiang
Student number: 129173108
China Mobile Communications Corporation, founded in April of 2000, is a Chinese state-owned telecommunication network provider; its service includes mobile voice and multimedia services (China mobile, 2014). It is also ranked as the worlds' largest telecommunication network provider by subscribers with about 760 million in 2013. Thus this report…
Cell Phone GPS:
The Strategy of Personalized Marketing Using GPS-Equipped Cell Phones
December 1, 2014
E-commerce marketers are eagerly tapping into the marketing opportunities presented by the increase in Global Positioning Satellite (GPS) technology in electronic handheld devices; especially smart phones. One such e-commerce marketer, Blasting Companies, avidly promotes GPS enabled targeting marketing as a viable tool for companies. On its website the company gives a few different approaches…
3 mobile is owned by Hutchison Whampoa and operates
exclusively on the 3G network.
3 mobile was launched on 3rd March 2003 and within 32
months acquired 3.2 million customers.
Three was the pioneer in launching the 3G mobile technology
in the UK.
Three thrives as the UK's fastest growing network and
currently has nearly 4 million customers (www.three.co.uk).
DEFINITION OF MARKETING
The term marketing…
The Top 5 Online Marketing Trends That Will Dominate 2015
The year 2015 has brought many new trends to Marketing.
Companies are stepping out of their boxes to compete for the top position in an economy
that is still very injured. Many companies have realized that the best way to thrive is to tap into
the many online innovations consumers are attached, addicted, and dedicated to. Simply
advertising on the radio and in the newspaper is a thing of the past. More marketing dollars are…
industries. Online shopping has been a booming trend, particularly in the United States, “Americans spent more than $200 billion on online shopping in 2011 and are expected to shell out $327 billion on Internet stores by 2016”. (Indivik, 2013) Internet marketing has a direct effect the billions of dollars that online websites makes. The more advertisements you have on the World Wide Web, the more people are going to stop and visit for sight and probably make a purchase. Since Electronic commerce is a huge…
Discuss the future of the bank’s mobile strategy
was launched in May 2007
access from mobile applications or web browsers on mobile
SMS were planned to go live in a few months
Brown was hesitant for getting mobile app complex/ unclear whether users were ready to sign up for mortgages or credit cards on their mobiles./
Competitors like Citi have added credit card feature to their mobile app.
Building apps for different target groups(Citi and Wells did it), but building apps means…