Essay on Monster.Com Marketing Plan

Words: 4204
Pages: 17

1.0 Executive Summary

In 2000, is already a successful career-building business. They are at the top of the online job-recruitment industry. Now that they have created a successful company, they need to be able to sustain their success. CEO Jeff Taylor is interested in what the next 5 years will look like for He wants the company to continue to grow and innovate. Just because the company is #1 today, doesn’t mean they will be able to sustain that status. In order for the company to continue to succeed, they will need to broaden their services. The goal is to develop a relationship with both job seekers and recruiters. must find a way to sustain relationships with their customers after they have
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In 1999, the company also expanded to a job auction site where employers could bid on independent companies to take on jobs. In the past 7 years, the company’s visitors have increased from 1 million to 3 million, revenue has increased from $6.9 million to $133.5 million and the job listings have increased from 186,000 to 315,000. The site reaches 5% of all U.S. internet users and spans the United States, France and Singapore; to name a few. The company began seeing profits in 1997, just one year after they began. has been successful in their advertising campaign, with two spots in Superbowl XXXIII that resulted in a 450% increase in page views within 24 hours after the airing. These ads continued to run and were a major influence on the company’s increase in viewers and job listers from 1998 to 2000.
Jeff Taylor also maintains a company of 580 employees with the main headquarters located in Massachusetts. Their main offices include an employee lounge, breakfast bar and gym. Taylor wants to create a unique and innovative experience for his customers, so he created an office environment to keep employees happy and maintain an atmosphere for fun and creativity. With 340 employees located at the main headquarters, leaving only 240 employees to cover the remaining locations worldwide, had a disadvantage with their global reach. One of the key goals for 2000 is to expand