After moving past investigating the fast food industry film maker Morgan Spurlock takes a further look into the world of endorsements in the media. He aims to produce The Greatest Movie Ever Sold but claims “I’m not selling out, I’m buying in”. Spurlocks explores the of concepts of marketing and advertisement to expose the complexity and sometimes ridiculousness of product placement. The majority of the clim follows Spurlock entering meetings with large companies in hopes of getting sponsors in trade for showing their products throughout his documentary. Initially Spurlock gains his initial credibility, or credibility before he starts to speak by his reputation. With previously producing a very successful documentary, Spulcock’s reputation provided him with initial credibility. He then needed to produce derived credibility, or credibility produced by everything said during a speech or presentation. He did this by explaining his documentary idea, the extreme exposure products would receive, and how he really would produce “The Greatest Movie Ever Sold”. Spurlock primarily established himself on the idea of ethos, or credibility. His credibility is most influenced by his competence and his character. Spurlock clearly establishes his competence, or intelligence, expertise, and knowledge of the…show more content… Most companies won’t even negotiate and consider participating in this film. Surplock gears his pitching strategies based on his target audience, or the group the speaker wants to persuade. In meetings with potential sponsors Spurlock uses mental dialogue, or mental give and take between speaker and listener during a persuasive speech. In the meeting with Pom Wonderful Surplock used unsaid communication to understand that the CEO was not too pleased with advertisement being based off of a not “family friendly”
