Down to the pit:
Assessing Pita Pit’s core marketing problems among target audience, restaurant selection attributes, and target diner personality traits
Channing Jones, Jimmy Knoll, David Han, Davis Mastin, Caroline Orr, Jacob Plunkett, Louisa Leiser
Professor Guiyang Xiong, Ph.D.
MARK 4000
4 December 2013
Table of Contents
I. Motivation & Background…………………………………………………………………............3
Company Background………………………………………………………………………..........3
Athens Franchise Background……………………………
Words 5999 - Pages 24