Description Of Business Plan

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Foundation for Free Enterprise
Summer Business Camp 2013

BUSINESS PLAN COMPETITION
Rules and Guidelines
OVERVIEW
As you may have learned already, the ‘entrepreneurial spirit’ is the key driver of sustainable business growth, the backbone of a free market and is critical for innovation. This competition has been developed to have you gain some hands-on practical knowledge, utilizing the concepts that you have learned through the first portion of our summer program.
All businesses MUST be original businesses – and not direct replicas of others that you have seen in the marketplace. BUSINESS PLAN GUIDELINES
A detailed format is provided attached to this packet. Although there is not one format for a successful plan, we ask our student teams to meet specific guidelines. Business Plans submitted and presented must meet the following criteria:
A. Executive Summary. Provide an Executive Summary that should be no longer than 1-pages. Your response should include:
a.
b.
c.
d.
e.

A brief overview or history of the business; the mission and vision of the business;
Describe the products and/or services you will sell;
The goals and objectives of the business;
The keys to success of the business; and
A summary of the start-up costs.

B. Business Description / Products and Services. Describe the business and products and services of your business. With respect to the product(s) and/or service(s), your response should address:
a.
b.
c.
d.

Company overview
Mission statement / purpose of the business
Company history
Products and services
i. Features and benefits ii. Pricing iii. Stage(s) of development iv. Pertinent intellectual property (IP) and protections (patents, trademarks, copyrights, licenses, etc.)
v. Delivery / distribution mechanisms (how will you sell/distribute/deliver your product or service) vi. Future products / services

C. Marketing Strategies and Plan. State your marketing strategy and plan to achieve it. Your response should address the following:
a. An analysis of the market;
2013 Summer Business Camp Business Plan Competition| Rules and Guidelines

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b.
c.
d.
e.
f.

Identification of your target market;
Discussion of market trends;
Competitive Analysis;
SWOT analysis; (strengths, weaknesses, opportunities, threats)
Marketing strategy / Go to Market Plan;

D. Operations and Management Plan. Describe the operational and management plan, and address the following topics:
a.
b.
c.
d.

How is the company legally organized; (C-corporation, S-Corporation, LLC, LLP, etc.)
Identify the owners of the company and their percentage of ownership of the company;
Identify the management team of the company and describe their expertise;
Identify the Board of Directors or Advisors (if applicable), and describe their backgrounds, competencies and expertise;
e. Identify…