What Is Opportunity Assessment

Submitted By sunnybhasin
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Pages: 2

Market Opportunity Assessment
A methodology for assessing and validating new market opportunities

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Market/Industry Situation
Target Market Segment Application focus Product/Concept Description What material/process currently performs the function? How will our product solution improve the current situation? www.RaglandGroup.net © 2005 All rights reserved. The Ragland Group.

Customer/Application Description
Current Market Situation Who serves the market and why Buying behavior Opportunity for our technology Application requirements Product/Service Solution www.RaglandGroup.net © 2005 All rights reserved. The Ragland Group.

Market Assessment
Industry Factors Market Size Growth Rate Product Life Cycle Price/Performance (Value) Relationship Industry Trends that will effect our target application. Key Players

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Market Assessment
Structure and Attractiveness

Barriers to entry Threat of new entrants Bargaining power of buyers Bargaining power of suppliers

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Market Assessment
Environmental Factors Governmental Regulatory (Agency)
UL, CSA, IEC

Social Technology International Standards
ISO

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Competitor Analysis
Specific to Target Market

Primary Competitors Material and supplier share analysis Resource Focus and Commitment View of market Response to competitive inroads

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Product Positioning
(Capturing Value) Product Technology Substitutes Value Chain Benefit Analysis Key positioning product/service attributes Purchasing Criteria (price, performance, technical service, global support) “Sales Pitch” Who will follow - barriers to entry

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Product Design and Pricing
Value Chain Pricing Product Line Impact New Product…