Father Daniel Mary’s vision was quite simple; he wanted to create a new Mount Carmel in the Rocky Mountains. His vision got more complex as he defined it. First he wanted change his small 13 monk monastery into a 500-acre monastery. These 500 acres would hold 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage that presented a formidable challenge. In a letter on the monastery’s website he explains his vision. “We beg your prayers, your friendship and your support that this vision, our vision may come to be that Mount Carmel may be refounded in Wyoming's Rockies for the glory of God.” Father Daniel Mary’s …show more content…
Describe the situational analysis of Mystic Monk’s structure.
The internal factors that influence the company are the company image, organizational structure, staff, operational efficiency and capacity, brand awareness and financial resources.
Mystic Monk has a good image; they sell coffee in order to maintain their lifestyle at their monastery. Their image is particularly appealing to U.S. Catholics who drink coffee and want to support the monastery’s mission.