Ndividual Assignment: Proprietary Versus Contract Security Paper

Submitted By preemish
Words: 1610
Pages: 7

Write a 850 word paper in which you define public relations. Include in your paper:

* Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth. * Compare and contrast these definitions in your paper. * Explain why you think there are so many different definitions of PR.
Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines.

Must have four citations.

NOTE:The word count does not include the cover page, tables, or references.

The Public Relations Society of America (PRSA) defined public relations in 1982 as:
"Public relations helps an organization and its publics adapt mutually to each other."

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
PR is the art or science of establishing and promoting a favorable relationship with the public.

It is the methods and activities employed to establish and promote a favorable relationship with the public.

It is the degree of success obtained in achieving a favorable relationship with the public.

Aspect of communications that involves promoting a desirable image for a person or group seeking public attention. It originated in the U.S. in the early 20th century with pioneers such as Edward L. Bernays and Ivy Ledbetter Lee. Government agencies in Britain and the U.S. soon began hiring publicists to engineer support for their policies and programs, and the public-relations business boomed after World War II. Clients may include individuals such as politicians, performers, and authors, and groups such as business corporations, government agencies, charities, and religious bodies. The audience addressed may be as narrow as male alternative-music fans between the ages of 21 and 30 or as broad as the world at large. A publicist's functions include generating favourable publicity and knowing what kind of story is likely to be printed or broadcast. The task is complicated by the variety of existing media: besides newspapers, magazines, radio, and television, there are publications of professional associations, direct-mail lists, on-site promotional events, and so on. It consists largely of optimizing good news and forestalling bad news; if disaster strikes, the publicist must assess the situation, organize the client's response so as to minimize damage, and marshal and present information to the media.

Defining Public Relations

What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as ‘functions of management/supervisors that