Neuro-Bunk or as Dr. Crockett likes to call it, Neuro-Flapdoodle is proving to be an issue that is becoming more prominent over the decades as research proves more things and discovers new medical discoveries of the human body and mind. While neuro-bunk is not one-hundred percent wrong when giving out information it can be extremely misleading. Some companies use neuro-bunk as a way to increase their money intake by doing some research.
In the study about the brain images on products people were more likely to believe that what the companies were selling was correct however, that doesn’t necessarily mean that the product will help you. The human brain can sometimes be very fickle and can be persuaded to believe something just because “science”…show more content… While the images of ringing I-phones did in fact create brain activity in the brain, specifically the insula, that doesn’t necessarily mean that people loved the phone. Because the insula also controls memory and attention one could easily argue that the viewer’s where simply paying attention because they were asked to.
Dr.Crockett’s Tedd talk shows that while neuroscience is making big discoveries and is branching out more and more into everyday life for the everyday person it does not however, prove one-hundred percent that things like images of brains or things like cheese will have a big effect on a person’s health or psyche. Dr.Crockett’s discussion on how Neuro-flapdoodle works shows the phenomena of the placebo effect. These consumers buy these products believing that they will do everything that the bottle states because they believe it to be true. When in reality, for example dietary supplements do not need to be proven to work at all. Some might find this socially wrong or immoral because they think it is lying but these products are labelled as food instead of drugs therefore they do not need to be proven effective because they aren’t marketed as drugs. Due to the 1994 Dietary Supplement Act, the FDA must prove that a supplement is unsafe before the sales stop. Because medically most of these products are safe in nature, socially all of these “magical
