New Belgium Brewing Case Study Essay

Words: 1147
Pages: 5

New Belgium Brewing: Ethical and Environmental Responsibility


Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s
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They have won various awards for their different ales and have been recognized for their positive image and social responsibility with the community.

The New Belgium Brewing Company has addressed several environmental issues such as air pollution, carbon dioxide emissions, and reduction of energy costs. They have found a way to implement a reduction plan to create a green design facility. The incentive that they offer their employees to ride a bike cruiser to work has also defined their passion to better the environment and a care for their employees. With all the following they have persuaded me that they are an environmental benefit to the community. The company has chosen to be a socially aware of their community because it is part of the core beliefs and it is unique in their industry. One of their core values is being an environmental stewardship: minimizing resources consumption, maximizing energy efficiency, and recycling. They are growing with the environment trends that every company is trying to incorporate in this age of going green.

Questions Their social indicatives such as their donations, event sponsorships, and philanthropic involvement are strong indications of strategic philanthropy. They have donated more than $1.6 million to organizations in local communities and have sponsored events that have donated to non-profit organizations. They have kept their employees and community updated with bulletin post on activities and