Because of some of these factors Nike entered into a partnership with DyeCoo, a textile company in the Netherlands, to use DyeCoo’s revolutionary method of waterless dyeing, which will promote Nike’s commitment to developing environmental sustainable practices (Nike, 2012).
“As this technology is brought to scale, large amounts of water used in conventional textile dyeing will no longer be needed, nor will the commensurate use of fossil fuel-generated energy be required to heat such large sums of water. The removal of water from the textile dyeing process also eliminates the risk of effluent discharge, a known environmental hazard. The CO2 used in DyeCoo's dyeing process is also reclaimed and reused.” (Brettman, 2012)
The partnership with DyeCoo exemplifies how Nike puts forth the effort to be a socially responsible company that carries many economic responsibilities by always looking for ways to reduce to the use of resources (Nike, 2012). Because Nike sells its products all over the world, Nike has employees who live, or have lived, all over the globe. Directly employing more than 30,000 people across the world, from accountants and compliance monitors to marketers and designers, to retail employees. Nike also contracts with manufacturers who employ in excess of 800,000 workers. With this many different people diversity is an essential factor that supports how Nike leads the employees. Employees of different cultures are united through the norms of