Nike Rhetorical Analysis

Words: 258
Pages: 2

For my rhetorical analysis, I decided to do it on Nike’s promo campaign that empowers women. Nike is a major company in sporting goods and has developed itself as a strong reliable company throughout the world. Nike is using its platform as one of the biggest sports brand in the world to empower Arab and Muslim women to do the things they love. Nike launched an advertising campaign under the slogan “What will they say about you? Maybe they’ll say showed them what’s possible.” Nike uses a lot of strong ethos alongside logos and pathos throughout this campaign.
The campaign consisted of short, minute-long video, featuring both professional and everyday athletes from the Arab region. In this video we see women with hijabis running, skateboarding,