LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.
Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.
Under the …show more content…
(Ahonen & Moore, 2012)
Will this help sell in the USA? No. The mobile phone handset business is not like the PC business. Having Microsoft as the operating system will not sell any more handsets in America than Symbian, because the bottleneck was not the operating system, it was Nokia's poisoned carrier relationships in America. What Nokia needs to do, is restore good relationships with the carriers. Then it doesn't matter which OS the phone has. To prove my point - Google's Nexus One, on the amazing Android OS which at the start of last year was the hottest thing going - and defeated both Apple and RIM - and at the time the Nexus One was carrier relationship.
Having a great OS - whether Android, or Microsoft, or Palm - was no guarantee of US success. It is completely up to the carrier relationship - and nothing else (in the USA). The handset business is not like the PC business. Premium smartphone handsets in the USA are sold with subsidy, and unless Nokia gets subsidies from the carriers, the OS is irrelevant. And the OS itself, is irrelevant to getting the subsidy, else Nexus One and Kin would have been runaway sales hits by now, in the USA.
But who am I to advise Nokia haha.. Like I wrote before, they don't listen to me haha.
In sum. A brilliant long-term superb move by Microsoft. After a decade of disaster in mobile, they are right in it, and now can finally capitalize on the mobile future.