North East England and Greggs Essay

Submitted By holaw
Words: 515
Pages: 3

There are three sections in the first part. In the 1930's, John Gregg started delivering eggs and yeast on his pushbike to families in Newcastle Upon Tyne and Greggs the bakers was born. After more than 10 years of delivering yeast and eggs to local families so they could make their own bread, John Gregg opened a small bakery on Gosforth High Street in 1951. With a single shop and bakery at the rear, Greggs began to bake superb quality bread, using flour milled from specially selected wheat for that distinctive Greggs taste and texture; this is the history of the Greggs (Greggs Official Website).
Second part is development, following the death of his father; Ian Gregg took over the family business in 1964. Under Ian's leadership, Greggs developed a reputation for good quality and great value. Greggs also began to grow by acquiring regional bakery retailers across the UK and by the 1970s there were shops in Scotland, Yorkshire and the North West. The expansion of the company was well underway by 1984, when we had more than 260 shops in four main areas of the country. For the first time ever, Greggs was on the Stock Exchange and we continued to expand, opening shops in the Midlands, Wales and North London. By the 1990s competition was strong as supermarkets began to make their mark in the bakery market. But we continued to focus on our strengths, developing fresh, quality food-on-the-go at great value prices. During the 2000s Greggs continued to grow rapidly. Investment in a large Technical Centre allowed us to focus on developing exciting new recipes and improving old favorites’ - making the quality and choice of freshly baked food in our shops even better than ever (Greggs Official Website).
Last one is about nowadays. Greggs has over 1,600 shops. And, although we're a national business, we're rooted in our local communities. That means, as well as our national range, we also enjoy selling much loved regional specialties’

In the 1930s John Gregg opened his family business of one bakery with a shop front in the North East of England. Following his death in the 1960s,