In the UK healthy eating has a major impact on people concerning their health in that 1 per cent in 10 per cent of the adults and more than 1per cent in 10 per cent of children aged 2 to 10 are now classed as obese. The increasing number of obesity in the UK has increased the risk of type 2 diabetes, some cancers and heart disease for the past years because of people not knowing how to maintain a healthy-balanced diet. A healthy balanced diet is balanced diet that provides us with all the different nutrients we need and in the right amounts. As in this paper the author mentioned so many ways on how different health departments and food industries implemented healthy eating to its customers. The main emphasis was mostly on the food industries i.e. the retailers and manufacturers as quoted
“A major impact on what people eat and that nine out often consumers do most of their shopping at a supermarket”. (Department of Health, 2004) Page 838
In the paper the author also examined different ways in which the UK’s top ten food retailers addressed healthy eating, both as part of their corporate social responsibility agendas. Thus looking at the aims, theories and concepts used, how the data was collected and also any conclusions or recommendations made by the retailers as part of the corporate social responsibility.
According to the paper the author provided us with different health organisations addressing their view on how to eat healthy. Organisations such as British Nutrition Foundation and Foods Standards Association emphasised that people should limit amounts of foods containing fat or sugar. The Government’s Balance of Good Health model emphasised on the five fruit and vegetable meals per day.
In this paper the author mentioned a few points why the organisations were emphasising more on healthy eating to retailer and the customers. The author’s aim was to inform customers on how the UK diet associated health problems have increasingly become a major area of Government concern. Hence the food we eat and the way it is produced and manufactured, have a major impact on the health of persons and families that it can seriously weaken the value of life.
On the other hand there is a clear recognition of the economic costs of poor diet, thus the treatment cost for NHS to provide in-patient care for diet related conditions, community care related to diet health illnesses and the costs of NHS prescriptions for diet related illnesses are increasing each year summing up to at least £2 billion.
At the same time there are particular concerns about healthy eating amongst underprivileged and low-income groups of people and the rise in obesity between children aged 2 to 11. In the paper it was proved that low income groups find it hard to attain a well-balanced diet and that their trend to have an unbalanced diet and to have low consumptions of fruit and fresh vegetables in their body. Hence leading to the increasing widespread of obesity amongst children, in the UK children tend to eat a lot of fat mostly saturated fat, added sugars and salt and large portions of fruits and vegetables because of less information on how to promote healthy eating to children.
In this paper the author examined different ways on how the UK’s leading food retailers addressed healthy eating to its customers and as part of the corporate social responsibility. The aim and theory behind was to draw a bigger picture to customers on the ways in which UK’s leading retailers’ implemented healthy eating themes as a commitment to CSR as well as marketing.
In such a way J.sainsbury as a supermarket paid its attention upon controlling the amount of fat, sugar and salt in their own brand products hence promoting healthier eating ranges i.e. supporting campaigns, products and information that promote healthy foods and lifestyle. But most importantly the author researched that J.sainsbury not only promoting healthy eating to customer, it was