Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome, inns and tavers generally served food to people who had a reason to be away from home. This trend continued until relatively recent times. Although taverns and coffee houses were popular palces to gather and share beverages in the 17th century, the idea of eating out for fun didn't take of in Western society until the late 18th century. The Mcdonald brothers opened their resaurant in 1948, and several fast-food chains that exist today opened soon after. McDonald's, which started it all, is now the world's largest fast-food chain. Total sales for McDonald's grew 5.6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries. However, McDonald's and fast food in general does not always get a welcoming reception around the world. Mcdonald's restaurants have been attacked in several countries, including the United States, China, Belgium, Holland, India, Russia, Sweden, and the U.K. Protestores have accused McDonald's and other chains of selling unhealthy food, marketing agressively to children, and undermining local values and culture. McDonald's food is poisoning America. McDonalds is unhealthy because of all the food additives and high amounts of sugar and sodium in their food. Nutritionally, the food is devoid of anything healthy or nutritious. Honestly, it is one of the worst possible choices you can make. It is only slightly better than starving.. During the food lab a group of 118 high school students from Michigan Center tested the amounts of macromolecules found in certain items from fast food restuarants. During this experiment they tested the amount of Proteins, Glucose, Starch, Vitamin C, Salt, and Fat that can be found in many items on the menu at McDonalds. The students were asked to choose 8 foods that they would test to find certain macromolecules. To test for Glucose the clase used a Benedicts Solution, which they then warmed in the microwave. If the liquid had changed to the color orange the test was positive for Glucose. To test for Salt the students used Silver Nitrate. When the silver nitrate was added to the solution the mixture would turn milky showing that the test was positive. The class was also asked to test for starch. During this test Iodine was used, if the test was positive for Starch the solution would turn black. According to the chart (See chart on back) the students found large quantites of glucose, starch. salt, and fat in their items. Of the ones tested all contained Glucose, except for french fries. When items were tested, Salt could be found in every item. When tested for fat all items contained it except for orange juice and coke. When tested for starched it was found that all but orange juice and coke contained starch. McDonalds has brought obesity, heart disease, hypertension and a whole slew of other problems. This year more than 300,000 Americans will die from illnesses related to obesity. This is due to fast food franchises like McDonalds that serve detremintal food choices. Many of their foods contain fats, glucose, starch, and salt. There are 4 Basic types of Macromolecules, some are found in McDonald's food. These Macromolecules are Carbohydrates, Lipids, Proteins, and Nucleic Acids. Carbohydrates are a source of energy. Their common name is sugar or glucose. When ingested Carbohydrates provide energy for the body to function, if not used they are stored as fat. The positive part of eating carbohydrates is that they provide energy, negative is that they can cause a surge of energy which can end in a crash. Lipids are macromolecules that are used to store energy and insulate the body. The two main types of Lipids are fats and oils. Fats are found in Animals, while oils are found in plants. The postive part of having lipids is that they store energy, the negative part of having too many lipids…
Americans often neglect nutrition in favor of convenience, leading to poor food choices. This, combined with a sedentary lifestyle, leaves many North Americans overweight or obese. Because of this, obesity-related illnesses rank among the leading causes of death in North America.
The obesity rate in North American countries is among the highest in the world. Obesity is not only prevalent among adults in North America, but children as well. North Americans often neglect nutrition in favor of convenience…
Walmart Foundation to support Nutrition Education and provide its customers with healthier and more affordable food choices, building on the success of First Lady Michelle Obama's Let's Move! Campaign (http://www.letsmove.gov).
Because Walmart is a Cooperative Extension Program for Food and Nutrition Service at U.S. Department of Agriculture, it is imperative that the department store chain adheres to guidelines specified in each contract and Food and Nutrition Training Certification as seen…
this case should be McDonalds and other fast food restaurants, and especially for those people that has low income will eat the fast food often. The most important reason that why should we talk about this case is that people not only should care about their health, but also that we should get to know the fast food.
The fast food industry must be one of the most important problems in the world, not only in the North America, but also in Asia. Companies such as McDonalds, they are try to control…
continue to change.
Product adaptation-Political/legal requirements
How did McDonald’s respond when ads promoting
healthy lifestyles featuring Ronald McDonald are
equate with Joe Camel and cigarette ads?
Should McDonald’s eliminate Ronald McDonald in
Three stages of complexity:
– product extension
– product adaptation
– product invention.
As competition for world markets intensifies and market preferences
McDonalds is the largest fast food chain in the world as it located in most places it is easy for people to get in and have food that’s keeps brand name more popular compared to other fast foods restaurants which be existed only in some places, less compared to McDonalds, Dollar menu of the McDonalds one of the biggest advantage of them as they server burger food a dollar with good quality which makes other restaurants hard to deliver for same price makes McDonalds more competitive than other restaurants…
1-The main issue facing McDonalds is that the products of McDonald’s are one of many reasons behind overweight, statistics shows that 30 percent of American children are overweight or obese, and Big Macs and super-size French fries have drawn criticism and lawsuits for McDonald’s promoting obesity.
Governments and influential health advocates around the world blame the marketers for explosion in childhood obesity. Many countries have taken…
and Mac McDonald. In 1948 McDonald’s was officially founded serving only nine items, which included a 15-cent hamburger. In 1955, Ray Kroch opens his first McDonald’s on April 15. This was the first franchised McDonald’s. It was also the first building to include the Golden Arches. In 1955, the company celebrated it first public stock offering and the rest is history (McDonald’s, 2011). Also, McDonald's has been an Olympic sponsor since 1976 (Reuters, 2011).
McDonalds’ Chief Executive…
(Australian Bureau of Statistics 2011)
Australian Bureau of Statistics 2011, 2011 Census dictionary, cat. no. 2901.0, ABS,
Multiple works same
Marketing requires matching your customers
needs (McDonald & Payne 1996, 2006)
McDonald and Payne (1996, 2006) state...
McDonald, M & Payne, A 1996, Marketing planning for services, ButterworthHeinemann, Oxford.
'...optimistic, indepenent yet good at
collaboration' (Tapscott, cited in El-Shamy
Provide names of both authors…
McDonald’s Corporation supply chain
Unit 2 Assignment
GB570 Managing the Value Chain
Prof: John Craddock
McDonald’s Corporation supply chain
McDonalds is a global giant, and it is their supply chain combined with their demand chain that really creates a value to their customers. In this paper, I am trying to uncover how McDonald’s organizes their supply chain. I am especially interested in what allows them to provide a robust dollar menu, and remain…
McDonald’s is the world's largest chain of hamburger fast food restaurant, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald, in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He purchased the chain from the McDonalds brothers…