Harrods reputation analysis
P.1
Reputation of Harrods (from the point of history)
P.2
Reputation of Harrods (from generally point of view) *Probably the most well-known store in the world -In business for over 162 years -5,000 employees from 86 nationalities -Up to 100,000 customers per day *Has built a unique reputation supported by its brand values British; Luxury; Innovation; Sensation; Service
P.3
The Main reasons of good reputation
1. No limit on sale service
A place of reputation, tradition, and legend: the idea that there is a store somewhere on Earth that can provide you with anything you wish to buy and send it to anywhere in the world, whether it’s an elephant, a yacht or an offshore oil rig.
*2006, brandchannel
2. UK's most satisfying HR software
The great and the good of the UK business software industry will gather at the Software Satisfaction Awards' traditional venue of Harrods this week to hear who this year's winners are.( this year, 10,691 people voted.)
*2012, catheverett in Technology (a Sift Media publication)
3. Connected with the royal family and owner
Respondents would be proud or embarrassed to work there, also increased from 38.0 to 41.1. This indicates that the sale is widely regarded as a positive move for the brand.
Harrods may have lost its reputation as an iconic British brand while under Al Fayed’s. The rapid demise of BP’s BrandIndex scores impression score sinking to a new low of -17.0.
