Old Spice Psychology

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Various forms of media present the public with daily doses of suggestive material in hopes of persuading the purchase of various products and services. However, advertising has become more involved and detailed in its motivations, using highly evolved forms of psychological methods to leave an imprint on the general population. It’s no secret that commercials are made to have us longing for attractive actors and actresses as well as the products they endorse to make us more desirable to the opposite sex. There are however, more intricate ways of reaching out to the target audience. While analyzing one of the new Old Spice commercials from the launch of its modern campaign, it can be seen that the old advertising methods have been given a twist, while adding nostalgic hints of the product from our past. These methods require a clear identification of the changing culture and consumer habits, as well as …show more content…
However, the first response to such commercials today is usually laughter. Using sexuality to invoke a completely opposite reaction allows the viewer to laugh at themselves while taking a look at how we view things. This simple change has made the new commercials just as famous as the old ones, while protecting the brand possibly for years to come. The consideration of women everywhere to change the aftershave of their male counterparts just swayed in the favor of Old Spice. This advertisement really plays on the actual desires of many women, which has nothing to do with a bunch of muscles. Women are known to be sensitive and appreciative of humor and kindness. By using sexually enhanced display, they dismissed the importance of it altogether. These psychological games determine what products are desired and are mentioned in the Routledge Companion. Amazingly, the brand popularity is probably better for

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