Online Business Essay

Submitted By qvcho
Words: 2647
Pages: 11

Online business

The aim of this essay is to express what is online business and the different kinds of online businesses.Online business is any kind of business activity that happens over the internet.Online business is one of the most common ways of doing business nowadays.The global network is involved in evreything and you can do everything on it.It gives you the opportunity to express your ideas,share your experiences and even startup a profitable business.A business owner or a manager who does all of his or most of his work on the internet,is running an online business,which includes buying or selling online or providing online services,such as shipping or online customer services.
There is a huge variety of online businesses nowadays.Everyone can start their own internet business.If you have an idea for a unique product or even if you just want to add online shipping for your company,online business is the right thing for you.The reason why more and more people started using online business is because it provides better service delivery,it saves costs and what is more important,it is available 24 hours.
Even though starting an online business seems very easy,it is not.There are some very important things,which the business owner should bear in mind.One of the most important things is to decide what will you be selling or advertising.Without a good idea of what service or product are you offering,it can be very hard to market and plan your business.It is good for you to get familiar with some web or IT skills,just in case you need them.Also it is very important to decide whether you will need some staff,like maintennce staff,customer services or anything else.Of course you will need someone who can make your internet site and design it as an easy-to-use website.And the most important thing is to use SEO(search engine optimization).If you want to get a huge amount of traffic to your website,SEO is the right thing for you.But you should not think that if you get a search engine optimizator,your site will always be on the top.Jill Whallen(“Highrankings.com” n.d.) Even the best SEOs are not magicians.They cannot simply place a site at the top of the engines when there are hundreds of thousands(if not milions) of others that offer basically the same thing,and provide basically the same information.If they could,you would see a whole lot millionaire SEOs.”( Jill Whallen“Highrankings.com” n.d.)Another opinion of why your site fails to be on top is expressed by Garret Peirson(“Searchenginejournal.com” n.d.):”This type of person thinks that they need to know everything and never implement anything that they learn.If you want to succeed you must take action now and start learning from your failures.This does not mean that you should not learn,what it means is that you need to implement what you learn and see what works best for you and your market”.And in the end,to sum up SEO in one sentence:”The success of a page should be measured by one criteria:Does the visitor do what you want them to do?” (Aaron Wall “SEObook.com”) n.d.).This means that you not only need the traffic to your site but you also need this people,who access your site to purchase your product.
One of the biggest advantages of the online business is the easy comunication.You can easily receive feedback from your customers through E-mail,as well as making discounts and promotions.Even the customer service cannot answer some of the customer’s questions and the only way of solving this problem is to communicate directly with the business owner and internet communication gives the customers this opportunity.
There are many kinds of online bussiness,some of them are very profitable,some not that much.One of the most common online businesses is the internet franchising.The companies,which resell their products are called franchising partners.Offering a lot of products and brands,the company franchiser ensures…