Essay on Operation Management at Hard Rock Cafe

Words: 1127
Pages: 5

On June 14, 1971 the first Hard Rock Café opened its doors in London, England. The small pub soon became a popular attraction with its rock ‘n’ roll memorabilia. It is now located in 40 different countries with 121 restaurants. To have become such a success, management has carefully applied the 10 decisions of operation management. First, in order to provide the best experience for customers, human resources, carefully chooses the staff it hires for their passion of music and their desire to serve. Hard Rock Café carefully trains and develops their crew to excite the customers and provide entertainment. The enthusiasm of the entire staff as they engage the customers is one of the reasons people keep going back. Scheduling the large …show more content…
For example, in making the popular Ford Explorer SUV, the company has to make sure the design and layout is practical, quality is safe, the car is easily maintained, and inventory meets the demand. In 1971, when Hard Rock Café initially opened, it was just a nice London Pub that served a casual American meal and had a theme that was devoted to Rock ‘n’ Roll music. The customers enjoyed the theme and kept going. Since then Hard Rock Café has realized that to stay on top of the competition and keep the customers, it has to be more than a themed restaurant but it has to create an experience for the customer. Hard Rock has changed their strategy from just providing good food and memorabilia to look at but providing an entire experience of museum quality collections, live music and concerts, an engaging staff, and retail stores for customers to purchase souvenirs of their visit. To achieve their goal of an ultimate experience for the consumer, Hard Rock Café has changed its responses to how they apply some of the operational management changes. Location management has chosen to franchise certain cafés to avoid risk and so the business will run smoother. They have also stopped marketing just target cities well known for their tourism and have