Opportunities for Frog’s Leap continue to materialize, though not on a grand scale. While John Williams is a champion for change, those changes must reflect the brand and the true core of what is Frog’s Leap (http://youtu.be/62un1pqQEPU). One of the opportunities they may want to consider is direct sell to consumers. Frog’s Leap primarily sells to distributors with great success. They haven’t tapped into selling directly to the customer and bypassing the middleman. Taking a small percentage of their product and testing it out could help them gauge how successful this avenue might be. In this modern age of online sales, Frog’s Leap appears to be a little behind the times. With their introduction of cover crops to the vineyard fields, another opportunity exists to grow the bottom line. Produce from these crops could be developed into signature food items such as pickles, jellies, seasonings or even sold ‘fresh off the vine’ to local consumers.