Given name BEI
Number of Words
Organisational Behaviour and Management
Shared Value Creation
Dr Jose M. Alcaraz
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32152636 HU BEI
Capitalist system is caught in the dilemma. In recent years, business are causing social, environmental and economic issues culprit. Prosperous company obtained are to extensive damage at the expense of the interests of society. Worse, the more positive corporate social responsibility, the more people are to blame corporate social problems. Corporate legitimacy in the eyes of the public has fallen to the bottom in recent years. Trust for companies has increasingly weakened, prompting political leaders to develop competitive harm and weaken economic growth policies. Business trapped in a vicious cycle. Commercial and social enterprises must be re-integrated together. Most companies are still stuck in the "corporate social responsibility" mode of thinking, where social issues are marginalized. We lack is an integrity guide framework. Pathway to solve the problem is that the principle of shared value: companies create value for society to deal with social challenges, meet the social needs of the process, thus creating significant economic value. Business must reconnect business success with social progress. Opportunity already exists, but companies ignored. Business have become commercial, not because of its charitable donations, but because the business is to deal with the most pressing issues of social powerful force. It is the time to meet the new concept of capitalism, which means companies must be redefined as creating shared value, not profit itself. This will drive the next wave of innovation and global economic growth (Porter & Kramer, 2011). Learning how to create shared value is the best business opportunity to regain legitimacy.
32152636 HU BEI
Companies that create value for society need to deal with social challenges, to meet the social needs, creating significant economic value (Porter & Kramer, 2011). The commercial must reconnect business success with social