Organizational Culture and Global Management Essay

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Assignment
Global Management

HULT International Business School
International Business
Abbey Road

The Core Principles of Marketing, the Marketing Mix, Branding and Segmentation: Improving a Business’s Performance

Frederic Jung
Student ID:

Supervisor: Prof. David James
Date of Submission: 4th November 2013
Word Count:
Table of Contends
1. GLOBAL MANAGEMENT: THREE KEY TAKE AWAYS...............................................2
2. LITERATURE REVIEW.......................................................................................................2 2.1 Shareholder Value Approach.............................................................................................2 2.2 Capital Asset Pricing Model..............................................................................................2
3. FINDINGS & ANALYSIS.....................................................................................................6
4. RECOMMENDATION & IMPLICATIONS.........................................................................7
5. CONCLUSION.......................................................................................................................9
6. REFERENCES......................................................................................................................10
7. APPENDICIES.....................................................................................................................11

Choose the three lessons or takeaways that you have learned from the session 1-6 of this course that you consider more important. Briefly explain each of them and also justify why you chose each of them emphasizing their relevance in today’s economic environment referring to the frameworks we discussed. They can come from the content and case discussions in each session. The learning points you choose can be big or small. What matters is that these were new pieces of knowledge to you. (7.5% of the final grade) Now Read the short case: Play it Safe at Home or Take a Risk Abroad: For each of the three learning points you chose, explain briefly how it would solve or help you solve the dilemma faced by Stan Windham-son of the founder of Coe’s- a family owned firm: Should Coe’s expand to Mexico, and if so what would be the implications for Coe’s?
Please provide (a) short description of the opportunity and situation, clearly outlining the pros and cons and (b) your recommendation. (7.5% of the final grade)

Zappos, Organizational culture & Philosophy:.
One of the most important key takeaways for multinational organizations and global management is the organizational culture and philosophy, the pattern of shared values, beliefs and assumptions considered to be the appropriate way to think and act within an organization. It is the deep rooted and enshrined soul which holds the thing together and gives it life force. Understanding a culture helps members to solve problems and strongly influences behavior. Strong cultures are good in exploration, exploitation.
However, in order to create a winning culture every business has to understand and develop its own culture highlighting aspects such as stories, power structures and organizational structures. What core beliefs do the companies stories reflect? What are the core beliefs of the leadership? How flat or hierarchical are the structures?
Many companies vary in terms of their organizational culture characteristics. While some organizational cultures prefer not to encourage creative decisions and risks, encouraging their employees to stay with their own department, others highly encourage their employees to run ideas and interact with people at all levels and functions, whereby failures are treated as learning experiences.

1 understanding Cutomers
2 Diagnostic control systems
1) span of control ---- resources to people
2) measure
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