As before mentioned in the difficulties of obtaining a franchise the company has the right to purchase any location within the first five years of the contract. This provides the company with a way to build up its number of corporate owned locations with those that have proven to be successful and are already built and staffed.
Threats in the Environment More restaurants are now offering healthier choices on their menus and at lower prices than Panera is. Most quick-service (fast food restaurants) have special menus and advertising campaign designating specifically for raising the public’s awareness of these special selections. Fast food chains are also providing a specially trained chef or baker to each location as Panera has done for a number of years. Each of these threats in the environment makes Panera Bread lass distinguishable from other fast food restaurants since they are not the only ones providing these features and choices anymore. In a struggling economy the first thing to go in most families is the spending of money on extras and since most families see eating out as an extra, dinning out is one of the first things to go. Panera is a more expensive quick-service choice than most other competitors in the market and in an economy