Parle: Marketing and Parle Products Essay examples

Submitted By Shiva-Ganesh
Words: 5665
Pages: 23

Parle G Biscuits [Name of the Writer]
[Name of the Institution]

Parle G Biscuits
Executive Summary:
This paper is to conduct research on Canada speciality food market and identify prospects for seasoning and dressed food in Canadian Market.Parle is located in Mumbai in India and now it is planning to build up its market and Canadian market is considered as a beneficial market for its products. This paper is going to let readers know about various advantages of entering effectively marketing Parle products in Canada. It is up to readers to verify the accuracy and reliability of the information contained herein. This report provides a concise overview of the market for those interested in its potential. Considerable efforts have been made to present accurate data. Parle has turnover of 150 Million dollars in the year 2013 and it is very much interested in exporting to Canada. This report also does the SWOT analysis of the company to self-assess it’s abilities to enter into foreign market and also the PESTEL analysis of the Target country and its market. Legal aspects of trade are provided in the report and all the regulations and acts related to food business and dispute settlement which can enhance the affectivity of knowing them. Market entry plan and proper strategies to enter into Canadian market have been lucidly explained in the report.


Parle Products Private Limited Which has an operating base in Mumbai; India has been one of the Indias biggest manufacturers of biscuits and confectionery, for nearly 80 years. Makers of the worlds largest selling biscuit, Parle-G, and a host of various very famous brands like Frooti, appy fizz and hippo (smart chips). Parle group has a manpower strength of over 2500employees, including over 400 professionals with a turnover of more than 950 cores. Its name reaches even to the remotest villages of India, its distribution channel is wide which makes it available even in smaller retail stores and is known famous even among small children and illiterate people in villages. Many of the Parle products - biscuits or confectioneries, are market leaders in their type and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India, Parle has developed to become a multi-million dollar corporation. Parle Agro entered into snacks market with the launch of Hippo a wheat based snack, in line with the company’s vision of becoming a major player in the foods and beverages industry.
In the 1950s the whole Chauhan family manufactured beverages, water, confectionery, biscuits, etc. beneath its registered brand name Parle. Over the duration, the group divide into three different companies – Parle Agro, Parle Bisleri and Parle Products. at present, all three are separate companies with separate ownership and administration. They also have dissimilar products manufactured under them. All three companies continue to use the family brand name – ‘Parle’ under which the current companies are named.Parle Agro, s factories are located insilvassa, Navi Mumbai, Bhopal, Chennai, Uttar Pradesh. Parle Agro established its exports department in serving markets of Malaysia, Australia, United Kingdom, and United Arab Emirates and in Saudi Arabia.

Company Profile Parle G Biscuits or Parle Glucose is a brand of biscuits manufactured that the Parle Products manufactures. It is located in India, and according to the statistics of 2011 by Nielson, Parle G is the largest and the leading brand of biscuits that is being sold globally. Parle-G is basically consumed as a tea-time snack, and is one of the few oldest brands in the country. It is for a long time that the product has got an instant recognition through its iconic yellow and white wrapper made out of wax paper and embeds the description about Gunjan Gundaniya, a young girl, on the front of