Pathos In Advertising

Words: 461

Pages: 2

Open Document

Advertisements are meant to persuade the viewer to buy their product. A successful advertisement will catch your attention within the first second. At times, advertisements can be misinterpreted. Instead of putting out a persuasive effect, it causes the viewers to have negative emotions towards the product. Companies try to please their audience and create a positive impact on the world through their commercial. In a Dove commercial, different races are used to insinuate diversity and different ethnic groups. Pathos is present throughout the Dove commercial that is perceived to be racist.
Pathos is mainly present in Dove’s body wash commercial because of it controversial outcome. The advertisement showed a looping GIF of three women taking …show more content…
Adding more women of color would have shown diversity and it would have pleased all women. Also, ff the white woman would have taken of her t-shirt and reveal a woman of color; it would have prevented the ad from being banned. Although many black women feel aggrieved by this ad, the colored woman, Lola Ogunyemi in the advertisement is not. If the model in the advertisement is not offended, why should other people be? The model wanted to be part of a commercial that presented diversity and equality in women. She wanted to show that black women are powerful and beautiful. The result was not what she expected. When she was working with Dove to create the commercial, she did not feel excluded or unworthy.
In the short GIF (Graphics Interchange Format) pathos is shown by society misinterpreting a Dove body wash commercial. This commercial did not get their point across and ended up getting banned of social media. It created a racial issue because of the order and format that it was organized. Although many people got offended by this advertisement, especially black woman, the model of color was not. Dove did not meet their goal of successfully promoting a body wash that works on all types of

Comparison of Two Commercials Essay

are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in advertising. 2. By using humor, advertisers make their product more memorable. 2. Lexus uses more Logos than VW. II. Target audiences.…

Words 1568 - Pages 7

Ethos Pathos Logo Analysis

All humans on planet earth are consumers of some commodity. Advertising companies can rarely appeal to all consumers with a single product and advertisement. Therefore, in order to appeal to the consumer, they must utilize marketing strategies that can connect to the specific consumer group at hand. Advertising companies gingerly refine their advertisements thoroughly to achieve connections with these consumers. Although companies must single in on a consumer group, there will always be three generic…

Words 1342 - Pages 6

2.08 body paragraph Essay

Advertisement Chart How does the ad use logos? How does the ad use pathos? How does the ad use ethos? Does the ad seem effective to you? Explain your reasoning. Your favorite electronic device The video uses logos by saying that the IPhone 4s has 8 megapixels and all new optics which makes it more than the leading competition. The video uses pathos by saying siri is an amazing assistant that listens to you and understands you when you need her. The video uses ethos because…

Words 1601 - Pages 7

Two Ways A Woman Can Get Hurt Jean Kilbourne Analysis

the Objectification and Sexualization of Gender in Advertising In recent history, feminism has become a more prominent subject in social justice than most anything else, what with various gender equality groups and the like becoming increasingly fervent in their pursuit for equal pay in the vocational part of society. Nevertheless, one such aspect of society that feminist organizations have been particularly critical towards is the advertising industry; a subject thoroughly covered in an essay…

Words 1248 - Pages 5

Altoids Ad Analysis

Altoids Breath Mints Advertising Altoids is a very well-known breath mint company but originally they started just to soothe upset stomachs as stated by Pretorius (2012). They saw a high demanding market in the breath mint industry and decided to hop on board. Shortly after jumping on the breath mint bandwagon they created an advertising slogan, “The Curiously Strong Mint.” By using this slogan, they drew in consumers of all ages to try out their product. Per the Ottawa Citizen (1997), “Altoids…

Words 715 - Pages 3

Advertising: Rhetoric and Ad Essay

Tannika Embreu 3-18-2014 Professor Catterson English 1280- Advertising Consumerism in today’s society is a little out of hand. I understand that spending money on goods and other supplies is how most people survive; however, buying things like clothes, jewelry, and other things we don’t need to impress people we don’t know is pointless. In the short story titled The Culture of Consumerism by Juliet B. Schour, she stated that “unlike the millionaires next door, who are not driven to use…

Words 663 - Pages 3

Essay on Vintage Coco-Cola Ad

history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of sales. The essay analyzes a vintage advertisement according to the rhetorical appeals of logos, ethos, and pathos and notes that Coco-Cola effectively uses appeals…

Words 862 - Pages 4

Paper 2 Final

their audience buy in. They use rhetorical devices and elements to play on our ethos, pathos, and logos. Advertising uses these tools to broadcast information and ideas into a convincing and meaningful ad. To understand, a Public Service Announcement (PSA) sponsored by Keep America Beautiful and The Advertising Council was viewed. Many rhetorical strategies throughout the PSA, focused on the elements of ethos, pathos, and logos, in an plea for the targeted audience to stop littering and polluting the…

Words 1615 - Pages 7

A Rhetorical Analysis Of Budweiser Super Bowl Commercial

Commercials always seem to have magic ways in convincing one into buying their product. They are one of the best methods of advertising company’s products and especially during the super bowl. Super bowl commercials receive over millions of views, making the company put in more effort into their commercials. The way they do this is by making sure that they establish ethos, pathos, and logos. In 2015, Budweiser did a commercial and broadcasted it during the super bowl. The way the commercial showed…

Words 564 - Pages 3

Essay on Media Psychology

understanding of how people perceive, interpret, use and respond to a media-rich world in which we are living in today. Media psychology is a field of psychology that explores the psychological impact on people caused by a wide range of media such as advertising, celebrity endorsement, product placement, etc. By understanding the expansive concepts of media psychology, I will explain how these ideas alter the consumer mind. Media unravels itself into many different forms such as print media, broadcast…

Words 1973 - Pages 8