Essay about Paul Rand: Well-Known American Graphic Designer

Submitted By atada
Words: 1186
Pages: 5

Paul Rand is a well-known American graphic designer ; best known for his logo designs. He was one of the originators of the swiss style of graphic design. Rand designed many posters as wellas corporate identities, including logos for IBM, UPS, and ABC. Reputation for rand built immensely as the designers influential work inspired many people.
In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.

In 1986,steve jobs had recruited Paul Rand as a graphic designer to create a brand identity costing around $100, 000. Rand created a 100 page brochure detailing the brand, the brochure included the precise angle of the logo of approx 28° and the new company name called Next. Rand had told steve jobs that I will fix your problem instead of coming up with solutions to the new brand- it shows how confident rand actually was in creating and designing.…