Penang Mutiara The garden of Eden happi Essay

Submitted By sebatianmoran
Words: 343
Pages: 2

PENANG MUTIARA-THE GARDEN
OF EDEN HAPPINESS

Team member: Na Liu (Trecia) weiwei Tong
(Zoe)
zixuan Zhu
(Cherry)
ziyang Gao
(Andy)

Introduction
Mutiara Beach Resort Penang heralds a n ew standard for Asian resort hotels. Loca ted on a prime beachfront at Teluk Baha ng, otherwise known as the 'glowing bay'
, it nestles in 7.3 hectares (18 acres) of l andscaped tropical greenery. All 438 of it s spacious rooms enjoy sea and garden v iews. Here in this paradise of comfort an d luxury, it has been claimed that nothin g is unusual.

How does Penang Mutiara run thei r operation management ?


1. In the face of business competition



- Good service



- Identify new operation strategies.



- Identify areas in operation.



- Describe how quality speed. Dependability, fle xibility and cost on the hotel external customer s and its benefits internally




2. Strategy changes in some conditions.
- Implement and develop long-term strat egies and compete with other premier h otel. 

- Develop internal strategies to ensure q uality of service and low cost of operatio
n.



- Establish a long-term relationship to its new and old customers.



3. Develop the long-term strategy of the hotel.



- Upgrade technology( such as wireless internet website, traffic map, booking online and e-pay ment) 

- Develop marketing strategies.



- Continue improvement internally by developin g total quality management and ISO Standards.



- Adding advertisement through TV, Internet,…