Pepsi: Coca-cola and Pepsi Essay

Submitted By marshac925
Words: 2240
Pages: 9

Running head: Investment Analyst 1

Investment Analyst

ACC 557 Financial Accounting

January 2014

Analyze each company’s history, product/ services, major customers, major suppliers, and leadership and provide a synopsis of each company

Coca Cola is the world's largest producer of soft drink concentrates and syrups, as well as the worlds’ largest producer of juice and juice-drink products, the company holds a 45% interest in Coca Cola Enterprises. Coca-Cola was invented by Dr. John Stith Pemberton in Atlanta in 1886. Over time the Coca-Cola Company has become the leading producer of soft drinks in the US and globally.
Consumers can buy the products from vending machines, supermarkets, retailers, street vendors and store owners. Coke has millions of these partners in the more than 200 countries where it operates. This means that whenever anybody wants Coca-Cola they never have to go far to get it. Coke doesn't only provide the beverages, it also links its website to the iTunes site and give away millions of free music downloads.
Coca-Cola offers a high quality of Coca-Cola's products and a very large product mix. It markets four of the world's top five soft drink brands and categorizes seven different types, which are energy drinks, juice/juice drinks, soft drinks, sports drinks, tea, coffee, and bottled water. Their brands are to ensure that all tastes are met and that the Coca-Cola Company remains at the top of every generation. In addition, the unique shape of the bottle is a big seller for Coca-Cola. In everything that Coca-Cola does from the selection of the ingredients to the manufacture of their products and their delivery to the market place they aim to be number one.
Coke’s mission statement is
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
The vision is to serve as a framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization. www.coca
Coke believes in people, partners, planet, profit, and productivity. Today Coca-cola leads the industry with more than 500 beverage brands including four of the world's top-five sparkling brands. Their business opportunities are enormous; their commitment to consumers and the communities in which they operate is greater (PepsiCo 2008).

Caleb Bradham looking for ways to attract people to his pharmacy invented the beverage now known around the world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to explode. Throughout its existence Pepsi adjusted its marketing strategies trying to keep up with the social and economic conditions of its consumers. The breakthrough move by Pepsi was made in the late 1950s to capture the market of new generation of baby boomers.

Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we