Persuasive Essay On Barnes And Noble

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Books have been an influential part throughout mankind's history. They hold history, fiction and facts within every single cover. Barnes and Noble understood the necessity and the want of books and took over a large part of the book distribution industry. But with the rise of competition and loss of interest in paper books they have been hit hard recently. Barnes and Noble has been struggling recently to stay above their competition and gain profit. Yet overall their company demographic is varies, they are wonderful in selling classic forms of books, and are financially struggling right now.
Barnes and Noble caters to a wide range of clientele; selling books to small children to elderly trying to understand new technology. Barnes and Noble reach 5.3 millions of teens …show more content…
While they do have a wide range of books for those in college, they also cater to younger readers and infants. Inside their actual stores there is a special section of the store made into a children's wonderland of books where they are able to listen to read alouds, and play and read at the kid sized tables provided within the children's section (Paige). This allows for Barnes and Noble to be a safe and nurturing environment where the demographic involving children can grow. Yet Barnes and Noble does not just sell books they also sell toys, games, music, and videos. Barnes and Noble sell hundreds of vinyls which is not typically seen in other bookstores (Resnikoff). Having a music section and other sections allows for Barnes and Noble to stretch out their reach on who their target market is. Now they are able to sell more and supply people with more than just basic books. Therefore, making Barnes and Noble not just a company bookstore, but a familial bookstore. With all the people coming and going within the store the culture of Barnes and Noble is very mixed. 2.4 thousand
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