Who would have guessed that juicy juice has special apples made out of happiness. Juicy juice claims that their juice is 100% fruit juice, has no added sugar, and happiness comes straight out of the fruit. The ad portrays this happiness with an overjoyed little girl drinking a cup of apple juice which shows that juicy juice is the ideal juice for parents to make their kids happy.
The character in this ad, an overjoyed little girl, is shown drinking the aforementioned juicy juice. Her face expresses not just happiness but excitement over drinking juicy juice. The character shown in the ad is strategically placed behind the ad’s punch line, “the happy comes straight from the fruit.” So while you read the punch line you can see how happy one might…show more content… It is in the middle of two perfectly cut apples and what seem to be mountains. This gives it center stage for people to look at and makes it look like a sunrise. The possibly unintentional sunrise helps convey the message of being happy. Sunrises are usually associated with being positive or being a good end to a happy day. The use of bright colors such as red, green, and yellow makes the ad give off a happy-go-lucky type of vibe. The use of images and colors and the strategic placement of the character help the ad give off a vibe that screams “look at me and be happy.” While the images help add to the message of happiness, the text does that and more. The punch line of the ad is, “the happy comes straight from the fruit.” The words happy and fruit are emphasized which helps add to the ad’s message of happiness by putting the idea of being happy in your mind. The punch line is also strategically placed as mentioned above which helps the idea of happiness to be conveyed to the audience. The bottom text describes how the juicy juice is made and what is inside of it. The words “no added sugar” are emphasized. This not only helps the audience be happy, but it also gives the
