Super Bowl commercials have become a part of American culture. Every year millions of Americans tune in on the Super Bowl, regardless of which NFL teams are playing. Companies and advertisers seek to become part of the Super Bowl to reach these large audiences. The ad spaces during the Super Bowel are so valuable because it’s one of the few television programs watched by an enormous audience at the same time. Super Bowl ads are often sexual or funny because that is what people remember and talk about after the game. However, Super Bowl LI most talked about ads were not the usual over-the-top favorites of years earlier, rather this year’s most talked about ads had political undertones. Yet, the Super Bowl LI commercial that I believe was well…show more content… The ad begins by showing a man selecting “Born to be Wild” from an old-school jukebox. While the song plays, the following scenes show men, large and burly and covered in tattoos, inside a biker club. There’s “Easy Rider” memorabilia posted on the wall, and one man has a tattoo of Peter Fonda on his bicep. The men do everything from play pool, arm wrestling, and of course fight one another. Suddenly, someone announces that the bikers have been blocked in. Angrily, the bikers all storm up and kick the door open to find a Mercedes AMG GT Roadster blocking their bikes. From the corner, a man appears and approaches the car. The one female biker says, “Still looking good” and the man with the Easy Rider tattoo peers at his arm in shock. This provides a bit of comedic relief and allows for the audience to recognize that the man is the actor Peter Fonda, who starred in the film “Easy Rider.” Peter Fonda then turns on the car and drives off in the dessert. The screen then goes black and the text states “Born to be wild. Built to be wild.” The ad concludes with a few more driving images of the car and finishes with a peace sign from Peter
