The White House went pink t6his month, awash for a night in rose-colored light. Delta Air lines painted a huge pink ribbon on the side of some of their planes. Pinkwashing, as some breast cancer advocates call it, has taken over the month of October. Intended to raise awareness, it has turned into a ploy to make money.
“When I see Delta flight attendants dressed in pink, I thank them,” said Daniela Campari, senior vice president for marketing at the American cancer society.
But many women with breast cancer hate Pinkwashing. A lot of groups say they are done with awareness and want action. When it comes to pink, said Fran Visco, the coalition’s president, “we don’t want anything to do with it.”
